Diabetes is a disease that affects millions of people, and it has a long history. Learn about diabetes, its history, and how it has impacted healthcare in this season premiere.
Featured Guests
Tamara Hannon, Aaron Carroll, George Huntley, David Marerro, and Ann Albright
Transcript
Phil Lofton:
Welcome back, everybody. Over the past few years, The Problem has tackled some of the biggest issues rooted in healthcare that have spread out to affect society on the whole. We’ve talked about the opioid crisis, Alzheimer’s disease, and the ongoing COVID-19 pandemic, but for this season, we’ll be examining a condition older and more widespread than anything we’ve covered so far. Diabetes is a condition that affects a staggering amount of people. In 2018 34.2 million Americans, or 10.5% of the population, had diabetes. It’s a costly disease too. In 2017, total cost for diabetes in the United States were estimated at $327 billion. And while a disease this widespread might affect people in your life, it’s possible you might not know exactly what diabetes is. Here’s Dr. Tami Hannon, a Regenstrief affiliated scientist and an expert on diabetes who helped make this season possible.
Tami Hannon:
Diabetes is a condition where a person’s blood sugar is too high for the best health. Diabetes is actually defined by what the blood sugar is. However, diabetes or high blood sugar is caused by many things. There are probably over a hundred different things that can cause your blood sugar to be in the diabetes range. Typically, we think of two types of diabetes, but there are actually many causes of diabetes. When we think about how the body works, the main reason why the blood sugar gets too high is because once the sugar is in the blood, a hormone called insulin is also secreted into the blood, and that hormone brings the sugar out of the bloodstream and puts it into the cells that need to use the sugar for energy. So principally, your blood sugar stays too high either if your body isn’t making insulin, if it’s not making enough insulin. Or if it is making insulin, it may be even making a lot of insulin but the body tissues are not responding properly to the insulin, so that insulin isn’t working.
That’s what happens in the body, but we define the different kinds of diabetes most of the time by actually the reason why insulin isn’t there or it isn’t working. For instance, type 1 diabetes happens when the body stops making insulin. This is an auto-immune disease where the body is actually destroying the cells in your pancreas that make insulin because the immune system thinks that these cells don’t belong in our body. It’s confused. Generally, we think that happens because the immune system gets triggered to get rid of something like a virus, and it somehow senses that something inside those insulin-making cells is not supposed to be in our body so it has a reaction to those cells and those cells eventually die over time and so a person stops making insulin and insulin is absolutely needed to survive. And so as the blood sugars get higher and higher and the insulin levels get lower and lower, the person gets sick with symptoms of having too-high blood sugar. That’s type 1 diabetes.
The opposite of this happens in what we call type 2 diabetes, which is the most common form of diabetes in the world and generally happens in adults, but sometimes happens in kids. Type 2 diabetes, actually the body can still make insulin. There’s no immune system problem causing destruction of those cells in the pancreas that make insulin. And actually the body makes a lot of insulin if you measure how much the body is making, but what we know is that even though that insulin is in the bloodstream, it’s actually not doing the work to pull the blood sugar from the blood into the tissues. What we call this condition is a overall body resistance to the action of the insulin. Sometimes we talk about insulin resistance and that’s what we mean by that, that the body is making insulin, but the body tissues aren’t really responding to the insulin.
Phil Lofton:
Welcome back to a new season of The Problem. I’m your host, Phil Lofton.
Diabetes has a history that stretches back millennia. In fact, we see records of the condition being discovered by several ancient cultures, including Greece, India, and Egypt. In those cultures, there were some treatments available, but many tended to, in retrospect, make diabetes worse, treatment such as excess feeding, prescribing wine or starvation diets. Some of the biggest innovations in treating diabetes and ensuring that people with diabetes could live healthy, full lives are very recent. Here’s George Huntley, CEO of the Diabetes Leadership Council and the Diabetes Patient Advocacy Coalition on how treatment and monitoring has changed over the last century.
George Huntley:
You can’t start that conversation without discussing insulin, which was discovered 100 years ago this year. So in 1921 insulin was finally discovered and created through, I think, pigs’ pancreases at the time by two doctors up in Toronto, Canada, as I recall — Banting and Best. Prior to that, you died of type 1 diabetes. You lived about three, six months — even less — and you just didn’t live. Once that happened, people then could start living, but it was crude. Blood testing, so you can see where your number was, you had urine strips to see if you were spilling sugar into your urine, which is a very common thing that happens when your blood sugar runs high, but it doesn’t really give you actionable information at that point in time. Then they got finger sticks.
When I was diagnosed in 1983, home blood finger monitoring, blood glucose monitoring through finger pricks, were first hitting the market. It was three minutes to get a result, but that was life changing. And I realized that at the time, because my life was just being changed with diabetes, but that’s one. Then those blood tests sped up and now they’re five seconds on a finger stick. Now, you’ve got the continuous glucose monitors. That’s a game changer because now instead of just getting the finger stick test, which tells you what you are at that moment in time, the continuous glucose monitor tells you the entire graph of all the points in between, gives you your trends. And then you can really fine tune your control.
Phil Lofton:
Insulin is a controversial drug though, when it comes to discussions on how pharmaceutical prices have risen in the past few decades. But interestingly, the increased cost of insulin is a little bit more complex than stories like Martin Shkreli’s raising of Daraprim from $13.50 to $750 a dose.
George Huntley:
Insulins have improved over the years as well. The first issue with pig pancreases, and they were also making it out of cows, beef pancreases as well, back in the day. And a lot of people were allergic to it and had bad reactions to that. And you would have negative reactions, it wasn’t as easy to manage your… And pure if you will. Somewhere in the 70s and 80s came out with the human Humulin and some human insulins. Now they’ve come up with analogs that started in the 1990s and they are so much smoother. When I first was diagnosed in 1983, I was on a drug insulin that would peak in two to three hours and then have another peak in six hours or more. So I would get up in the morning at seven o’clock, I would take an injection of NPH and my lunch dose is a wave of insulin from that 7:00 a.m. shot would kick in somewhere between 11:00 a.m. and 1:00 p.m.
Now, if you had a new lunch planned and your insulin kicked in at 11:00, you can’t wait until noon. You have to deal with that right then and there. So you eat lunch at 11:00 and then you watch everybody else eat at noon, when you got your normal business meetings. So the ability to have a quality of life, and that’s really, a lot of this is ability to manage and which allows you to avoid complications, which we should talk about, but also the quality of the patient’s life is exponentially better.
Phil Lofton:
But still even taking innovation into account insulin has had an intense, even exponential rise in costs over the last 20 years. And if innovation were the only factor driving that cost increase, we might expect to see similar costs in diabetes care in other developed nations. But that just isn’t the case. According to findings by T1International Americans spent five and a half times more out of pocket every month for diabetes care than individuals in the UK. On average, American diabetics spend more than 7% of their monthly income on just managing their disease. That includes insulin, testing strips and other equipment. It’s nearly as much as Americans spend on food in a given month. According to Dr. Aaron Carroll, Regenstrief’s Vice-President of Faculty Development, this rising cost of medicine is an unexpected result of the American healthcare system.
Aaron Carroll:
Our system is built around a model where it’s incredibly, I don’t want to say easy, but the guard rails are not set up well to prevent people from trying take a lot of money. So, in a strictly capitalistic sense, companies are trying to maximize their profits at all time. Because of the way that healthcare is set up, where both the person prescribing the drug and the person taking the drug are somewhat insulated from the costs because of the way insurance is set up, it is possible to charge a lot of money, spread that cost over a lot of people and therefore get much more than you could if you just tried to get people to pay it individually. And because of the way that it’s set up, there’s a lot of real, solid economists would tell you that healthcare does not function like a functioning market would. And that to expect it to do so, which we often do, is a mistake.
So companies can charge a lot of money for drugs because insurance will often swallow the cost, the vast majority of that cost. And then people are like, well, I want the drugs that work and the drug companies can set any price pretty much they want. And the way that insurance, often we have reimburses and that includes Medicare, will often pay incredibly high prices. And because of that, everything costs a lot of money. You can charge a lot for the tests. You can charge a lot for the drugs. You can charge a lot for the equipment. You can charge a lot. And when you’re spending three plus trillion dollars on healthcare, there’s plenty of money to spread around and go around. And you also have to understand that with the patient population, like those who have diabetes, there’s somewhat a for about, I mean, they have to test many of them multiple times a day. You can charge for those tests and people have to pay it, which means that insurance has to cover it.
They have to give themselves drugs, often multiple times a day, which means they have to cover it. They have to constantly monitoring it. And it’s not going to get better because the way especially type 1 insulin, that is a lifelong disease where there’s no expectation that at some point you’re going to be able to stop doing all of the things that you need to do. So you’ve got a lifelong customer, who’s got an insurance company that’s going to have to pay. That is a system that is set up to wind up spending a lot of money.
Phil Lofton:
So with regards to improving health outcomes, what role have you seen at, in your decades as a clinician, but also just the extensive research that you’ve done into how the healthcare system operates? How have pharmaceutical and insurance companies improved health outcomes? What have they done that has been helpful? What have they done that has moved the needle in a positive way?
Aaron Carroll:
I mean, let’s be honest, drugs are amazing. There are a lot of drugs that do a ton of good. I mean, without insulin people with diabetes would die. I have ulcerative colitis. I have been in remission for almost a decade because of the drug that I take, which is generic, cheap and fine. It doesn’t even cost me that much. There’s any number of illnesses where drugs make asthma. I mean, for instance, like albuterol works, it’s a miracle for cancer. Chemotherapy often works, it’s a life-saving drug, immunotherapy is amazing, look out in the world right now. The two vaccines that have been approved so far in the United States are a wonder, I mean, in less than a year, these drug companies have come up with an mRNA vaccine, which is likely going to help us end the pandemic in the near future. We should be paying through the nose for this. I mean, it’s like, I’m not in any way trying to advocate that it’s kind of miracle should not be met with financial success, we should reward that.
The problem is that there’s a lot of drugs which are not nearly as good, or as miraculous, a lot of drugs are marginally better than what already exists and cost a lot of money. And therefore drug companies have to spend a ton of money, marketing them, trying to sell them. Every single drug that I mentioned already, you’ve never seen an advertisement on TV. You don’t need to sell albuterol, it works. You don’t need to put commercials on for chemo or for steroids because when someone has a disease that requires one of those, we give the drug, we know it works. It’s a locked in market. There will never be a commercial for the Pfizer or the Moderna vaccine for COVID. They don’t need to market it. It’s a miracle. The problem is that lots of drugs are marginally better and we don’t differentiate or spend money differently when a drug is marginally better than if it’s a miracle.
And that is where we sometimes get into arguments. And when something makes news in a bad way, it’s because they’ve taken a drug which has been around forever, that works, and all of a sudden jacked up the price. Be it an EpiPen, be it a longstanding antibiotic or perhaps another kind of drug that treats something acute, but where there’s a tight market or small market and all of a sudden the price gets checked up for no reason, that’s when people get very upset or they sometimes get very upset when there’s a drug that there’s no choice, like it is life saving and necessary say, insulin. And we treat it with the same kind of copays and deductibles and high out of pocket spending. Then we do something or underline optional and that’s when people also get upset because they’re like, I have no choice. I must take this drug or I will die. And when we charge a lot of money in those respects, or it gets very difficult for people to afford them, then they get very angry.
The way that we cost this out and the way that we reward companies that make these drugs often doesn’t follow a tight correlation with outcomes and others. It’s not like the best, most life-saving drugs are the ones that make the most money. It’s often just sometimes whimsical. And that is very difficult for people to wrap their heads around.
Phil Lofton:
Dr. Carroll has some ideas for how we could retool the system to provide better care with less burden on patients. Care that focuses on prevention of bad outcomes by prioritizing good, regular maintenance of chronic conditions.
Aaron Carroll:
Well, I think one thing that we could do a much better job of that we do not, is in the same way that we don’t figure out how to pay for drugs based upon better factors like outcomes. We don’t use things like cost sharing depending upon need. And so there’s a difference. First of all, I think deductibles are absolute crap. The idea that we just say blanket the first $1,000 or $2,000 comes out of your pocket is just dis-incentivizing people from getting healthcare. We should care much more about that in a healthy individual than someone who has diabetes, where on day one, they have to spend X amount of money. Why have a deductible? What’s the point? We’re not trying to get them to think twice about getting the insulin, we want them to have the insulin. I can make a solid argument for paying them to take the insulin, but we still ask people with chronic conditions to have the same levels of cost sharing and the same types of deductibles and co-pays, and co-insurance that we do everybody else, that makes absolutely no sense.
Cost sharing is a mechanism by which we try to make people better, consumers to think twice about whether they need the care that all of a sudden they’re asking for insurance companies to cover. And the reason that cost sharing exists is because it works. In randomized controlled trials, we have found people are less likely to spend their own money than the insurance companies money on healthcare. The problem is that that calculus is very different if you’re a person with diabetes or if you’re a completely healthy 30 year old. One, I’m thrilled if a 30 year old thinks twice about whether or not they really need that extra MRI, I’m not thrilled at all if somebody with diabetes is thinking, well, maybe I could just skip insulin this week. Those are totally different. And we treat them exactly the same way. And no matter how many times I’ve written about this, I cannot seem to get any traction on the idea that we need to massively redesign the way we do cost sharing.
Phil Lofton:
Well, we often perceive human behavior as existing within individuals. It’s also largely influenced by external factors. Policies, for example, are intimately related to behavior. As Dr. Carroll alluded to, altering cost sharing policies can lead to better health outcomes in diabetic patients by influencing their behavior, more specifically by influencing their willingness to get treatment. There are several other external factors that influence the way people behave and they all interact with each other. Dr. Dave Marrero studies, this very thing.
Dave Marrero:
Well, diabetes has been around for 5,000 years, but it’s only in the last three decades or so that the numbers of people that are coming down with what we call type 2 diabetes, which is a different form from the insulin dependent type of diabetes, which is called type 1. The other form is called type 2. And there’s an awful lot of type 2. About 90% of people in the world have type 2 diabetes. It’s a disease characterized by insulin resistance and the inability of the person to utilize insulin or to make sufficient amounts of insulin, which is the hormone that we all need to break down everything that we eat — it’s a useful fuel — and to get that fuel to the cells in the body.
Over the last three decades, four decades or so, there has been an incredible, almost meteoric rise in the incidence and prevalence of type 2 diabetes worldwide, and in particular in the United States. The reasons for that really are somewhat complex, but it partially is defined by the increase in obesity. So obesity is the primary risk factor for developing type 2 diabetes as one of the hallmarks of the condition. So many people with type 2 diabetes have excessive weight or frank obesity.
Phil Lofton:
The study of what drives the social factors behind diseases like diabetes is called social ecology. Here’s Dr. Marrero with more on the social ecology of diabetes and how we arrived where we are today.
Dave Marrero:
Social ecology as a discipline is based on a multidisciplinary systems model that tries to look at contemporary problems and social issues from a framework of interacting elements. So looking from the individual to the family, to the community, to the policy, if you will. And in terms of diabetes, the social ecology of diabetes is very complex. We’re talking about changes in our culture, for example, at the policy level where we are allowed now to buy incredibly high-fat foods that are not particularly healthy and they’re everywhere now. Fast food is something that has arisen in my lifetime. When I was a kid, there weren’t that many places you could get high-fat, high-calorie foods, but now they’re everywhere. We know that the ecology of family dynamics and how people eat and what they eat, the portions that they eat, have evolved very significantly in the last 30 or 40 years, that has given rise to literally an epidemic of obesity.
So if you look at any data that looks at the rise of obesity, starting from, let’s say, 1950 and moving forward, it’s like almost a vertical line. It’s going up very quickly, and with it is the increasing onset of type 2 diabetes. So they’re linked hand in hand. The problems with these secondary conditions is they’re very expensive. You’re talking about the leading cause of kidney disease, for example, type 2 diabetes, which oftentimes resolve some transplantation or dialysis, which is a very expensive treatment to deal with. You’re talking about people losing work capacity and having to take time off from production and things like that because they go blind or because they have the inability to feel things in their hands or their feet. You’re talking about cardiovascular disease. And while heart attacks are a leading cause of death, it’s not clear to us whether that is, in fact, heart attacks associated with diabetes or just people having heart attacks without any influence of diabetes, because they’re so intertwined.
So in the last few years, we’re talking economic impact of diabetes almost $400 billion. So it’s really expensive. It has a big impact, not only on work and productivity, but on people’s lives. It’s very difficult to live with diabetes. It’s difficult to have family functioning with diabetes. It’s a bunch of elements that interact with this condition.
Phil Lofton:
Elements like race, economic status, family risk factors, access to food and access to care. These elements don’t just add complications to diabetes, they’re also risk factors for it in the first place. Here’s Dr. Ann Albright, director of the Centers for Disease Control and Prevention, Division of Diabetes translation, on the risk factors of diabetes and the misplaced stigma that can sometimes be applied to diabetes.
Ann Albright:
Those are risk factors. And so it’s important for people to know their risk factors, that’s why taking a risk test is very important goes to get a sense of where you stand, and to talk to your clinician if you have risks, then you have a score on that risk test that would encourage you to talk to them. Because again, you may have no symptoms or they may be vague, and so going through those risks symptoms is very important, those risk factors is important. And then if you have those of symptoms, absolutely get in and get tested. Diabetes is a condition that has got a lot of stigma around it, particularly type 2 diabetes. And it really is difficult. We interestingly share some things with HIV AIDS and the opioid crisis in our nation. There’s a lot of stigma around these conditions. And type 2 diabetes, people say — and I’ve heard this — just scary enough, people think, “Oh, you’re fat and lazy. You’re just not taking care of yourself, you deserved this disease, you brought it on yourself,” is what you hear.
Unfortunately, that does nothing to help people, nothing. What you need to do is help people know where they stand and know how to take positive action to improve their health. And that’s constructive. Blaming people and wagging the finger and, oh, you don’t eat right. Or some people do the blame game themselves. They say, “Oh, I know I shouldn’t eat like this, but I can’t help myself. Oh, I just can’t.” Well, then get some help because it’s much better to not look back with regrets. And so, as you’re considering these risk factors and symptoms, people who are at risk, you do have to take action. You do have to take a step. And I know that that step can sometimes be scary, it’s not fun to receive a diagnosis, but when you do or you’re aware, then you can take action.
Phil Lofton:
This season, we’ll be exploring diabetes through the lenses of prevention, care management, and access to care and food. But first, next episode, we’ll listen to the stories of two individuals living with diabetes and hear how the condition has affected their lives. We’ll see you then on The Problem. Music this episode was by Everlone and Blue Dot Sessions. Our theme and additional musical cues were written and performed as always by Unregulated Spending.
The Problem is produced at studio 134 in the Regenstrief Institute in Indianapolis, Indiana, where we connect and innovate to provide better care and better health. Learn more about our work and how you can get involved at regenstrief.org and see bonus content from this episode, including sources, pictures, and more at regenstrief.org/theproblem. The Problem is written, hosted, edited, and produced by me, Phil Lofton, with additional editing by Andi Anibal, John Erickson and Jen Walker, web design and graphics are by Andi Anibal and social media marketing is by Jen Walker. Special thanks to this season’s advisory council, including Tami Hannon, Janet Panoch, Lisa Yazel, Julie Pike and Tiffany Doherty.


ΠΡΠ΅ΡΠ΅ ΡΠ΄ΠΎΠ±Π½ΡΠΉ ΠΈ Π΄ΠΎΡΡΡΠΏΠ½ΡΠΉ ΡΠΏΠΎΡΠΎΠ± Π½Π°ΡΠ»Π°Π΄ΠΈΡΡΡΡ Π²Π΅ΠΉΠΏΠΈΠ½Π³ΠΎΠΌ? Π’ΠΎΠ³Π΄Π° ΠΊΡΠΏΠΈΡΡ ΠΎΠ΄Π½ΠΎΡΠ°Π·ΠΊΡ β ΡΡΠΎ ΡΠΎ, ΡΡΠΎ Π²Π°ΠΌ Π½ΡΠΆΠ½ΠΎ!
ΠΠ° ΡΡΠ½ΠΊΠ΅ Π² ΠΏΠΎΡΠ»Π΅Π΄Π½ΠΈΠ΅ Π³ΠΎΠ΄Ρ Π½Π°Π±Π»ΡΠ΄Π°Π΅ΡΡΡ ΡΠΎΡΡ ΠΏΠΎΠΏΡΠ»ΡΡΠ½ΠΎΡΡΠΈ ΠΎΠ΄Π½ΠΎΡΠ°Π·ΠΎΠ²ΡΡ ΡΠ»Π΅ΠΊΡΡΠΎΠ½Π½ΡΡ ΡΠΈΠ³Π°ΡΠ΅Ρ. ΠΠΎΠ»ΡΠ·ΠΎΠ²Π°ΡΠ΅Π»ΠΈ ΡΠ΅Π½ΡΡ ΡΠ΄ΠΎΠ±ΡΡΠ²ΠΎ ΠΈ ΠΏΡΠΎΡΡΠΎΡΡ, ΠΊΠΎΡΠΎΡΡΠ΅ ΠΏΡΠ΅Π΄Π»Π°Π³Π°ΡΡ ΡΡΠΈ ΡΡΡΡΠΎΠΉΡΡΠ²Π°.
Π§Π°ΡΡΠΎ ΠΎΠ½ΠΈ ΡΠ°ΡΡΠΌΠ°ΡΡΠΈΠ²Π°ΡΡΡΡ ΠΊΠ°ΠΊ Π°Π»ΡΡΠ΅ΡΠ½Π°ΡΠΈΠ²Π° ΡΡΠ°Π΄ΠΈΡΠΈΠΎΠ½Π½ΡΠΌ ΡΠΈΠ³Π°ΡΠ΅ΡΠ°ΠΌ. Π‘ΡΠ΅Π΄ΠΈ ΠΎΡΠ½ΠΎΠ²Π½ΡΡ ΠΏΡΠΈΡΠΈΠ½ ΠΈΡ Π²ΠΎΡΡΡΠ΅Π±ΠΎΠ²Π°Π½Π½ΠΎΡΡΠΈ β ΡΠ°Π·Π½ΠΎΠΎΠ±ΡΠ°Π·ΠΈΠ΅ Π΄ΠΎΡΡΡΠΏΠ½ΡΡ Π²ΠΊΡΡΠΎΠ². ΠΠΎΠ»ΡΠ·ΠΎΠ²Π°ΡΠ΅Π»ΠΈ ΠΈΠΌΠ΅ΡΡ Π²ΠΎΠ·ΠΌΠΎΠΆΠ½ΠΎΡΡΡ Π²ΡΠ±ΠΈΡΠ°ΡΡ ΠΈΠ· ΠΌΠ½ΠΎΠΆΠ΅ΡΡΠ²Π° Π²ΠΊΡΡΠΎΠ², Π²ΠΊΠ»ΡΡΠ°Ρ ΡΡΡΠΊΡΠΎΠ²ΡΠ΅, Π΄Π΅ΡΠ΅ΡΡΠ½ΡΠ΅ ΠΈ ΠΌΠ΅Π½ΡΠΎΠ»ΠΎΠ²ΡΠ΅. Π’Π°ΠΊΠΈΠΌ ΠΎΠ±ΡΠ°Π·ΠΎΠΌ, ΠΊΠ°ΠΆΠ΄ΡΠΉ ΠΌΠΎΠΆΠ΅Ρ Π½Π°ΠΉΡΠΈ ΡΠΎΡ Π²ΠΊΡΡ, ΠΊΠΎΡΠΎΡΡΠΉ Π΅ΠΌΡ Π½ΡΠ°Π²ΠΈΡΡΡ.
ΠΠΎΡΡΡΠΏΠ½ΠΎΡΡΡ ΠΎΠ΄Π½ΠΎΡΠ°Π·ΠΎΠ²ΡΡ ΡΠ»Π΅ΠΊΡΡΠΎΠ½Π½ΡΡ ΡΠΈΠ³Π°ΡΠ΅Ρ β Π΅ΡΠ΅ ΠΎΠ΄ΠΈΠ½ ΡΠ°ΠΊΡΠΎΡ ΠΈΡ ΡΡΠΏΠ΅Ρ Π° Π½Π° ΡΡΠ½ΠΊΠ΅. ΠΠΎΠΊΡΠΏΠ°ΡΡ ΠΈΡ ΠΌΠΎΠΆΠ½ΠΎ ΠΊΠ°ΠΊ Π² ΠΎΠ±ΡΡΠ½ΡΡ ΠΌΠ°Π³Π°Π·ΠΈΠ½Π°Ρ , ΡΠ°ΠΊ ΠΈ ΡΠ΅ΡΠ΅Π· ΠΈΠ½ΡΠ΅ΡΠ½Π΅Ρ. Π’Π°ΠΊΠΎΠΉ ΠΏΠΎΠ΄Ρ ΠΎΠ΄ Π΄Π΅Π»Π°Π΅Ρ ΠΈΡ ΡΠ΄ΠΎΠ±Π½ΡΠΌΠΈ Π΄Π»Ρ ΠΏΠΎΠ»ΡΠ·ΠΎΠ²Π°ΡΠ΅Π»Π΅ΠΉ, Π½Π΅ ΠΆΠ΅Π»Π°ΡΡΠΈΡ Π·Π°Π½ΠΈΠΌΠ°ΡΡΡΡ Π·Π°ΠΏΡΠ°Π²ΠΊΠΎΠΉ ΠΈΠ»ΠΈ ΠΎΠ±ΡΠ»ΡΠΆΠΈΠ²Π°Π½ΠΈΠ΅ΠΌ ΡΡΡΡΠΎΠΉΡΡΠ².
ΠΠ΄Π½Π°ΠΊΠΎ, Π½Π΅ΡΠΌΠΎΡΡΡ Π½Π° Π²ΡΠ΅ ΠΏΠ»ΡΡΡ, ΡΡΠΎΠΈΡ ΡΡΠΈΡΡΠ²Π°ΡΡ ΠΈ Π½Π΅ΠΊΠΎΡΠΎΡΡΠ΅ Π½Π΅Π΄ΠΎΡΡΠ°ΡΠΊΠΈ. ΠΠ΅ΠΊΠΎΡΠΎΡΡΠ΅ ΠΈΡΡΠ»Π΅Π΄ΠΎΠ²Π°ΡΠ΅Π»ΠΈ ΡΡΠ²Π΅ΡΠΆΠ΄Π°ΡΡ, ΡΡΠΎ ΠΎΠ΄Π½ΠΎΡΠ°Π·ΠΎΠ²ΡΠ΅ ΡΠΈΠ³Π°ΡΠ΅ΡΡ ΠΌΠΎΠ³ΡΡ Π±ΡΡΡ ΠΌΠ΅Π½Π΅Π΅ Π±Π΅Π·ΠΎΠΏΠ°ΡΠ½ΡΠΌΠΈ. Π’Π°ΠΊΠΆΠ΅ ΠΈΡ ΡΡΠΎΠΊ ΡΠ»ΡΠΆΠ±Ρ Π·Π½Π°ΡΠΈΡΠ΅Π»ΡΠ½ΠΎ ΠΊΠΎΡΠΎΡΠ΅ ΠΏΠΎ ΡΡΠ°Π²Π½Π΅Π½ΠΈΡ Ρ ΠΌΠ½ΠΎΠ³ΠΎΡΠ°Π·ΠΎΠ²ΡΠΌΠΈ ΡΡΡΡΠΎΠΉΡΡΠ²Π°ΠΌΠΈ.
ΠΡΠ»ΠΈ Π²Ρ Ρ ΠΎΡΠΈΡΠ΅ ΠΎΡΠ²ΠΎΠΈΡΡ ΠΏΡΠΎΠ΄Π²ΠΈΠΆΠ΅Π½ΠΈΠ΅ ΡΠ°ΠΉΡΠΎΠ² ΠΊΡΡΡΡ, ΡΠΎ Ρ Π²Π°Ρ Π΅ΡΡΡ ΠΎΡΠ»ΠΈΡΠ½Π°Ρ Π²ΠΎΠ·ΠΌΠΎΠΆΠ½ΠΎΡΡΡ Π½Π°ΡΠ°ΡΡ ΠΎΠ±ΡΡΠ΅Π½ΠΈΠ΅ ΡΠΆΠ΅ ΡΠ΅ΠΉΡΠ°Ρ!
ΠΡΠΎΠ΄Π²ΠΈΠΆΠ΅Π½ΠΈΠ΅ ΡΠ°ΠΉΡΠΎΠ² β ΡΡΠΎ, ΠΊΠΎΡΠΎΡΠΎΠ΅ ΡΠΏΠΎΡΠΎΠ±ΡΡΠ²ΡΠ΅Ρ. ΠΠ»Ρ ΡΡΠΏΠ΅ΡΠ½ΠΎΠ³ΠΎ ΠΏΡΠΎΠ΄Π²ΠΈΠΆΠ΅Π½ΠΈΡ Π½Π΅ΠΎΠ±Ρ ΠΎΠ΄ΠΈΠΌΠΎ. ΠΠ°ΠΆΠ½ΠΎ Π²ΡΠ΄Π΅Π»ΠΈΡΡ SEO ΠΊΠ°ΠΊ ΠΎΠ΄ΠΈΠ½ ΠΈΠ· ΠΎΡΠ½ΠΎΠ²Π½ΡΡ Π°ΡΠΏΠ΅ΠΊΡΠΎΠ².
ΡΠ°Π·Π»ΠΈΡΠ½ΡΠ΅ ΡΠ΅Ρ Π½ΠΈΠΊΠΈ. Π‘Π»Π΅Π΄ΡΠ΅Ρ ΠΎΠ±ΡΠ°ΡΠΈΡΡ Π²Π½ΠΈΠΌΠ°Π½ΠΈΠ΅ Π½Π°. Π Π²Π½ΡΡΡΠ΅Π½Π½Π΅ΠΌΡ SEO ΠΌΠΎΠΆΠ½ΠΎ ΠΎΡΠ½Π΅ΡΡΠΈ ΠΊΠ°ΡΠ΅ΡΡΠ²ΠΎ ΠΊΠΎΠ½ΡΠ΅Π½ΡΠ°, Π²Π½Π΅ΡΠ½ΠΈΠ΅ ΡΠ°ΠΊΡΠΎΡΡ Π·Π°ΠΊΠ»ΡΡΠ°ΡΡΡΡ Π² ΡΡΡΠ»ΠΊΠ°Ρ Π½Π° ΡΠ°ΠΉΡ.
ΠΠ°ΡΠ΅ΡΡΠ²Π΅Π½Π½ΡΠΉ ΠΊΠΎΠ½ΡΠ΅Π½Ρ β ΠΎΡΠ½ΠΎΠ²Π° ΡΡΠΏΠ΅ΡΠ½ΠΎΠ³ΠΎ ΠΏΡΠΎΠ΄Π²ΠΈΠΆΠ΅Π½ΠΈΡ. Π‘ΠΎΠ·Π΄Π°Π½ΠΈΠ΅ ΡΠ½ΠΈΠΊΠ°Π»ΡΠ½ΠΎΠ³ΠΎ ΠΈ ΠΏΠΎΠ»Π΅Π·Π½ΠΎΠ³ΠΎ ΠΊΠΎΠ½ΡΠ΅Π½ΡΠ°. ΠΠ΅ ΠΌΠ΅Π½Π΅Π΅ Π²Π°ΠΆΠ½ΡΠΌ ΡΠ²Π»ΡΠ΅ΡΡΡ ΠΏΠΎΡΡΠΎΡΠ½Π½ΠΎΠ΅ ΠΎΠ±Π½ΠΎΠ²Π»Π΅Π½ΠΈΠ΅ ΠΊΠΎΠ½ΡΠ΅Π½ΡΠ°. Π‘Π²Π΅ΠΆΠΈΠΉ ΠΊΠΎΠ½ΡΠ΅Π½Ρ Π²ΡΡΠΎΠΊΠΎ ΡΠ΅Π½ΠΈΡΡΡ ΠΏΠΎΠΈΡΠΊΠΎΠ²ΡΠΌΠΈ ΡΠΈΡΡΠ΅ΠΌΠ°ΠΌΠΈ.
Π’Π°ΠΊΠΆΠ΅ ΡΡΠΎΠΈΡ ΠΎΠ±ΡΠ°ΡΠΈΡΡ Π²Π½ΠΈΠΌΠ°Π½ΠΈΠ΅ Π½Π° ΡΠΎΡΠΈΠ°Π»ΡΠ½ΡΠ΅ ΡΠ΅ΡΠΈ. ΠΏΡΠΈΠ²Π»Π΅ΠΊΠ°ΡΡ Π΄ΠΎΠΏΠΎΠ»Π½ΠΈΡΠ΅Π»ΡΠ½ΡΠΉ ΡΡΠ°ΡΠΈΠΊ Π½Π° ΡΠ°ΠΉΡ. ΠΠΎΠ½ΡΠ΅Π½Ρ, ΠΊΠΎΡΠΎΡΡΠΉ Π΄Π΅Π»ΠΈΡΡΡ Π² ΡΠΎΡΠΈΠ°Π»ΡΠ½ΡΡ ΠΌΠ΅Π΄ΠΈΠ°, ΠΌΠΎΠΆΠ΅Ρ. Π’Π°ΠΊΠΈΠΌ ΠΎΠ±ΡΠ°Π·ΠΎΠΌ, Π°ΠΊΡΠΈΠ²Π½ΠΎΠ΅ ΡΡΠ°ΡΡΠΈΠ΅ Π² ΡΠΎΡΡΠ΅ΡΡΡ Π½Π΅ΠΎΠ±Ρ ΠΎΠ΄ΠΈΠΌΠΎ Π΄Π»Ρ ΡΡΠΏΠ΅ΡΠ½ΠΎΠ³ΠΎ ΠΏΡΠΎΠ΄Π²ΠΈΠΆΠ΅Π½ΠΈΡ.
Π‘ΡΡΠ΅ΡΡΠ²ΡΠ΅Ρ ΠΌΠ½ΠΎΠΆΠ΅ΡΡΠ²ΠΎ Π²ΠΎΠ·ΠΌΠΎΠΆΠ½ΠΎΡΡΠ΅ΠΉ Π΄Π»Ρ ΡΠΎΠ³ΠΎ, ΡΡΠΎΠ±Ρ ΠΏΡΠΎΠΉΡΠΈ ΠΊΡΡΡΡ seo Π΄Π»Ρ Π½Π°ΡΠΈΠ½Π°ΡΡΠΈΡ Π² ΡΡΠΎΠ»ΠΈΡΠ΅, ΡΡΠΎ ΠΌΠΎΠΆΠ΅Ρ ΡΡΡΠ΅ΡΡΠ²Π΅Π½Π½ΠΎ ΠΏΠΎΠ²ΡΡΠΈΡΡ ΡΡΠΎΠ²Π΅Π½Ρ Π²Π°ΡΠΈΡ Π½Π°Π²ΡΠΊΠΎΠ² Π² ΠΈΠ½ΡΠ΅ΡΠ½Π΅Ρ-ΠΌΠ°ΡΠΊΠ΅ΡΠΈΠ½Π³Π΅ ΠΈ ΠΏΡΠΎΠ΄Π²ΠΈΠΆΠ΅Π½ΠΈΠΈ Π²Π΅Π±-ΡΠ°ΠΉΡΠΎΠ².
SEO ΠΊΡΡΡΡ Π² ΠΠΎΡΠΊΠ²Π΅ ΠΏΡΠ΅Π΄Π»Π°Π³Π°ΡΡ ΠΊΠΎΠΌΠΏΠ»Π΅ΠΊΡΠ½ΠΎΠ΅ ΠΎΠ±ΡΡΠ΅Π½ΠΈΠ΅, ΠΊΠΎΡΠΎΡΠΎΠ΅ ΠΏΠΎΠΌΠΎΠ³Π°Π΅Ρ Π²Π°ΠΌ ΠΏΠΎΠ½ΡΡΡ, ΠΊΠ°ΠΊ ΡΠ»ΡΡΡΠΈΡΡ ΠΏΠΎΠ·ΠΈΡΠΈΠΈ Π²Π°ΡΠ΅Π³ΠΎ ΡΠ°ΠΉΡΠ° Π² ΠΏΠΎΠΈΡΠΊΠΎΠ²ΡΡ ΡΠΈΡΡΠ΅ΠΌΠ°Ρ . ΠΡΠΎ ΠΎΡΠΎΠ±Π΅Π½Π½ΠΎ Π²Π°ΠΆΠ½ΠΎ Π΄Π»Ρ ΡΠ΅Ρ , ΠΊΡΠΎ Ρ ΠΎΡΠ΅Ρ ΡΠ΄Π΅Π»Π°ΡΡ ΠΊΠ°ΡΡΠ΅ΡΡ Π² digital-ΠΌΠ°ΡΠΊΠ΅ΡΠΈΠ½Π³Π΅. ΠΡΠΎΠΉΠ΄Ρ ΡΡΠΈ ΠΊΡΡΡΡ, Π²Ρ ΠΏΠΎΠ»ΡΡΠΈΡΠ΅ Π³Π»ΡΠ±ΠΎΠΊΠΎΠ΅ ΠΏΠΎΠ½ΠΈΠΌΠ°Π½ΠΈΠ΅ ΡΠΎΠ³ΠΎ, ΠΊΠ°ΠΊ ΡΠ°Π±ΠΎΡΠ°Π΅Ρ SEO ΠΈ ΠΊΠ°ΠΊ Π΅Π³ΠΎ ΠΏΡΠΈΠΌΠ΅Π½ΡΡΡ Π½Π° ΠΏΡΠ°ΠΊΡΠΈΠΊΠ΅. ΠΡΠΎ ΠΏΠΎΠΌΠΎΠ³Π°Π΅Ρ ΡΡΠ°ΡΡΠ½ΠΈΠΊΠ°ΠΌ ΠΊΡΡΡΠΎΠ² ΠΏΡΠΈΠΌΠ΅Π½ΡΡΡ ΡΠ²ΠΎΠΈ Π·Π½Π°Π½ΠΈΡ Π² ΡΠ΅Π°Π»ΡΠ½ΡΡ ΠΏΡΠΎΠ΅ΠΊΡΠ°Ρ ΠΈΡΠΊΠ°ΡΡ ΠΏΡΠΎΠ±Π»Π΅ΠΌΡ, ΡΠ²ΡΠ·Π°Π½Π½ΡΠ΅ Ρ ΠΏΡΠΎΠ΄Π²ΠΈΠΆΠ΅Π½ΠΈΠ΅ΠΌ ΡΠ°ΠΉΡΠΎΠ².
Π ΠΏΡΠΎΡΠ΅ΡΡΠ΅ ΠΎΠ±ΡΡΠ΅Π½ΠΈΡ Π½Π° SEO ΠΊΡΡΡΠ°Ρ Π² ΠΠΎΡΠΊΠ²Π΅, Π²Ρ Π±ΡΠ΄Π΅ΡΠ΅ ΡΠ°Π±ΠΎΡΠ°ΡΡ Π½Π°Π΄ ΡΠ΅Π°Π»ΡΠ½ΡΠΌΠΈ ΠΏΡΠΎΠ΅ΠΊΡΠ°ΠΌΠΈ, ΡΡΠΎ giup Π²Π°ΠΌ ΠΏΠΎΠ»ΡΡΠΈΡΡ ΠΏΡΠ°ΠΊΡΠΈΡΠ΅ΡΠΊΠΈΠΉ ΠΎΠΏΡΡ. ΠΡΠΎ Π΄Π΅Π»Π°Π΅Ρ ΠΏΡΠΎΡΠ΅ΡΡ ΠΎΠ±ΡΡΠ΅Π½ΠΈΡ Π±ΠΎΠ»Π΅Π΅ ΡΡΡΠ΅ΠΊΡΠΈΠ²Π½ΡΠΌ ΠΈ ΠΈΠ½ΡΠ΅ΡΠ΅ΡΠ½ΡΠΌ. SEO ΠΊΡΡΡΡ ΡΠ°ΠΊΠΆΠ΅ ΡΡΠ°Ρ, ΠΊΠ°ΠΊ ΠΏΡΠ°Π²ΠΈΠ»ΡΠ½ΠΎ ΠΈΡΠΏΠΎΠ»ΡΠ·ΠΎΠ²Π°ΡΡ ΠΊΠ»ΡΡΠ΅Π²ΡΠ΅ ΡΠ»ΠΎΠ²Π° ΠΈ ΠΌΠ΅ΡΠ°-ΡΠ΅Π³ΠΈ Π΄Π»Ρ ΡΠ»ΡΡΡΠ΅Π½ΠΈΡ Π²ΠΈΠ΄ΠΈΠΌΠΎΡΡΠΈ ΡΠ°ΠΉΡΠ°.
ΠΠ΄Π½ΠΈΠΌ ΠΈΠ· Π³Π»Π°Π²Π½ΡΡ ΠΏΡΠ΅ΠΈΠΌΡΡΠ΅ΡΡΠ² ΡΡΠΈΡ ΠΊΡΡΡΠΎΠ² ΡΠ²Π»ΡΠ΅ΡΡΡ ΠΏΠΎΠ»ΡΡΠ΅Π½ΠΈΠ΅ ΠΏΡΠ°ΠΊΡΠΈΡΠ΅ΡΠΊΠΈΡ Π½Π°Π²ΡΠΊΠΎΠ² ΠΏΠΎ ΠΏΡΠΎΠ΄Π²ΠΈΠΆΠ΅Π½ΠΈΡ ΡΠ°ΠΉΡΠΎΠ² Π² ΠΏΠΎΠΈΡΠΊΠΎΠ²ΡΡ ΡΠΈΡΡΠ΅ΠΌΠ°Ρ . ΠΡΠΎ ΠΎΡΠΎΠ±Π΅Π½Π½ΠΎ Π²Π°ΠΆΠ½ΠΎ Π² ΡΠ΅Π³ΠΎΠ΄Π½ΡΡΠ½Π΅ΠΌ Π±ΡΡΡΡΠΎ ΠΌΠ΅Π½ΡΡΡΠ΅ΠΌΡΡ ΡΠΈΡΡΠΎΠ²ΠΎΠΌ ΠΌΠΈΡΠ΅. ΠΡΠΎΠΌΠ΅ ΡΠΎΠ³ΠΎ, SEO ΠΊΡΡΡΡ Π² ΠΠΎΡΠΊΠ²Π΅ ΠΌΠΎΠ³ΡΡ Π±ΡΡΡ ΠΏΠΎΠ»Π΅Π·Π½Ρ Π½Π΅ ΡΠΎΠ»ΡΠΊΠΎ ΡΠΏΠ΅ΡΠΈΠ°Π»ΠΈΡΡΠ°ΠΌ ΠΏΠΎ ΠΌΠ°ΡΠΊΠ΅ΡΠΈΠ½Π³Ρ, Π½ΠΎ ΠΈ Π²Π»Π°Π΄Π΅Π»ΡΡΠ°ΠΌ Π±ΠΈΠ·Π½Π΅ΡΠ°, ΠΊΠΎΡΠΎΡΡΠ΅ Ρ ΠΎΡΡΡ ΡΠ°ΠΌΠΎΡΡΠΎΡΡΠ΅Π»ΡΠ½ΠΎ ΠΏΡΠΎΠ΄Π²ΠΈΠ³Π°ΡΡ ΡΠ²ΠΎΠΉ ΡΠ°ΠΉΡ. ΠΡΠΎ Π΄Π΅Π»Π°Π΅Ρ ΠΎΠ±ΡΡΠ΅Π½ΠΈΠ΅ Π±ΠΎΠ»Π΅Π΅ ΡΡΡΠ΅ΠΊΡΠΈΠ²Π½ΡΠΌ ΠΈ ΠΈΠ½ΡΠ΅ΡΠ΅ΡΠ½ΡΠΌ. ΠΡΠΎΠΉΠ΄Ρ ΡΡΠΈ ΠΊΡΡΡΡ, Π²Ρ ΡΠΌΠΎΠΆΠ΅ΡΠ΅ ΡΡΡΠ΅ΡΡΠ²Π΅Π½Π½ΠΎ ΠΏΠΎΠ²ΡΡΠΈΡΡ ΠΏΠΎΠ·ΠΈΡΠΈΠΈ Π²Π°ΡΠ΅Π³ΠΎ ΡΠ°ΠΉΡΠ° Π² ΠΏΠΎΠΈΡΠΊΠΎΠ²ΡΡ ΡΠΈΡΡΠ΅ΠΌΠ°Ρ ΠΈ ΡΠ²Π΅Π»ΠΈΡΠΈΡΡ Π΅Π³ΠΎ Π²ΠΈΠ΄ΠΈΠΌΠΎΡΡΡ.
ΠΡΠΎ Π²ΠΊΠ»ΡΡΠ°Π΅Ρ Π² ΡΠ΅Π±Ρ ΡΠΌΠ΅Π½ΠΈΠ΅ Π°Π½Π°Π»ΠΈΠ·ΠΈΡΠΎΠ²Π°ΡΡ ΠΏΠΎΠ²Π΅Π΄Π΅Π½ΠΈΠ΅ ΠΏΠΎΠ»ΡΠ·ΠΎΠ²Π°ΡΠ΅Π»Π΅ΠΉ ΠΈ ΡΠ»ΡΡΡΠ°ΡΡ ΡΠ·Π°Π±ΠΈΠ»ΠΈΡΠΈ ΡΠ°ΠΉΡΠ°. ΠΡΠΎ ΠΎΡΠΎΠ±Π΅Π½Π½ΠΎ Π²Π°ΠΆΠ½ΠΎ Π΄Π»Ρ ΡΠ΅Ρ , ΠΊΡΠΎ Ρ ΠΎΡΠ΅Ρ ΡΠ΄Π΅Π»Π°ΡΡ ΠΊΠ°ΡΡΠ΅ΡΡ Π² digital-ΠΌΠ°ΡΠΊΠ΅ΡΠΈΠ½Π³Π΅. ΠΡΠΎΠΉΠ΄Ρ ΡΡΠΈ ΠΊΡΡΡΡ, Π²Ρ ΡΠΌΠΎΠΆΠ΅ΡΠ΅ ΡΠΎΠ·Π΄Π°Π²Π°ΡΡ ΡΡΡΠ΅ΠΊΡΠΈΠ²Π½ΡΠ΅ ΡΡΡΠ°ΡΠ΅Π³ΠΈΠΈ ΠΏΡΠΎΠ΄Π²ΠΈΠΆΠ΅Π½ΠΈΡ ΡΠ°ΠΉΡΠΎΠ² ΠΈ ΠΏΡΠΈΠ²Π»Π΅ΠΊΠ°ΡΡ Π±ΠΎΠ»ΡΡΠ΅ ΡΠ΅Π»Π΅Π²ΠΎΠΉ Π°ΡΠ΄ΠΈΡΠΎΡΠΈΠΈ. ΠΡΠΎ Π΄Π΅Π»Π°Π΅Ρ ΠΎΠ±ΡΡΠ΅Π½ΠΈΠ΅ Π±ΠΎΠ»Π΅Π΅ ΡΡΡΠ΅ΠΊΡΠΈΠ²Π½ΡΠΌ ΠΈ ΠΈΠ½ΡΠ΅ΡΠ΅ΡΠ½ΡΠΌ. ΠΡΡΡΡ ΠΏΠΎ SEO Π² ΠΠΎΡΠΊΠ²Π΅ ΡΠ°ΡΡΠΎ ΠΏΡΠΎΠ²ΠΎΠ΄ΡΡΡΡ Π² Π½Π΅Π±ΠΎΠ»ΡΡΠΈΡ Π³ΡΡΠΏΠΏΠ°Ρ , ΡΡΠΎ ΠΏΠΎΠ·Π²ΠΎΠ»ΡΠ΅Ρ ΠΏΡΠ΅ΠΏΠΎΠ΄Π°Π²Π°ΡΠ΅Π»ΡΠΌ ΡΠ΄Π΅Π»ΡΡΡ Π±ΠΎΠ»ΡΡΠ΅ Π²Π½ΠΈΠΌΠ°Π½ΠΈΡ ΠΊΠ°ΠΆΠ΄ΠΎΠΌΡ ΡΡΠ°ΡΡΠ½ΠΈΠΊΡ.
ΠΡΠΈ ΠΊΡΡΡΡ ΠΏΡΠ΅Π΄ΠΎΡΡΠ°Π²Π»ΡΡΡ ΠΊΠΎΠΌΠΏΠ»Π΅ΠΊΡΠ½ΠΎΠ΅ ΠΎΠ±ΡΡΠ΅Π½ΠΈΠ΅, ΠΊΠΎΡΠΎΡΠΎΠ΅ Π²ΠΊΠ»ΡΡΠ°Π΅Ρ Π² ΡΠ΅Π±Ρ ΠΊΠ°ΠΊ ΡΠ΅ΠΎΡΠ΅ΡΠΈΡΠ΅ΡΠΊΠΈΠ΅, ΡΠ°ΠΊ ΠΈ ΠΏΡΠ°ΠΊΡΠΈΡΠ΅ΡΠΊΠΈΠ΅ Π·Π°Π½ΡΡΠΈΡ. ΠΡΠΎ ΠΎΡΠΎΠ±Π΅Π½Π½ΠΎ Π²Π°ΠΆΠ½ΠΎ Π² ΡΠ΅Π³ΠΎΠ΄Π½ΡΡΠ½Π΅ΠΌ Π±ΡΡΡΡΠΎ ΠΌΠ΅Π½ΡΡΡΠ΅ΠΌΡΡ ΡΠΈΡΡΠΎΠ²ΠΎΠΌ ΠΌΠΈΡΠ΅. ΠΡΠΎΠΉΠ΄Ρ ΡΡΠΈ ΠΊΡΡΡΡ, Π²Ρ ΡΠΌΠΎΠΆΠ΅ΡΠ΅ ΡΠΎΠ·Π΄Π°Π²Π°ΡΡ ΡΡΡΠ΅ΠΊΡΠΈΠ²Π½ΡΠ΅ ΡΡΡΠ°ΡΠ΅Π³ΠΈΠΈ ΠΏΡΠΎΠ΄Π²ΠΈΠΆΠ΅Π½ΠΈΡ ΡΠ°ΠΉΡΠΎΠ² ΠΈ ΠΏΡΠΈΠ²Π»Π΅ΠΊΠ°ΡΡ Π±ΠΎΠ»ΡΡΠ΅ ΡΠ΅Π»Π΅Π²ΠΎΠΉ Π°ΡΠ΄ΠΈΡΠΎΡΠΈΠΈ. ΠΡΠΎ Π΄Π΅Π»Π°Π΅Ρ ΠΎΠ±ΡΡΠ΅Π½ΠΈΠ΅ Π±ΠΎΠ»Π΅Π΅ ΡΡΡΠ΅ΠΊΡΠΈΠ²Π½ΡΠΌ ΠΈ ΠΈΠ½ΡΠ΅ΡΠ΅ΡΠ½ΡΠΌ. ΠΡΡΡΡ ΠΏΠΎ SEO Π² ΠΠΎΡΠΊΠ²Π΅ ΡΠ°ΡΡΠΎ ΠΏΡΠΎΠ²ΠΎΠ΄ΡΡΡΡ Π² Π½Π΅Π±ΠΎΠ»ΡΡΠΈΡ Π³ΡΡΠΏΠΏΠ°Ρ , ΡΡΠΎ ΠΏΠΎΠ·Π²ΠΎΠ»ΡΠ΅Ρ ΠΏΡΠ΅ΠΏΠΎΠ΄Π°Π²Π°ΡΠ΅Π»ΡΠΌ ΡΠ΄Π΅Π»ΡΡΡ Π±ΠΎΠ»ΡΡΠ΅ Π²Π½ΠΈΠΌΠ°Π½ΠΈΡ ΠΊΠ°ΠΆΠ΄ΠΎΠΌΡ ΡΡΠ°ΡΡΠ½ΠΈΠΊΡ.
ΠΠ° Π½Π°ΡΠ΅ΠΌ ΡΠ°ΠΉΡΠ΅ Π΄ΠΎΡΡΡΠΏΠ΅Π½ Π²ΡΠ΅ΡΡΠΎΡΠΎΠ½Π½ΠΈΠΉ ΠΊΡΡΡ ΠΏΠΎ ΡΠ΅ΠΎ, ΠΊΠΎΡΠΎΡΡΠΉ ΠΎΡ Π²Π°ΡΡΠ²Π°Π΅Ρ Π²ΡΠ΅ Π°ΡΠΏΠ΅ΠΊΡΡ ΠΎΠ½Π»Π°ΠΉΠ½-ΠΌΠ°ΡΠΊΠ΅ΡΠΈΠ½Π³Π° ΠΈ ΠΏΠΎΠΌΠΎΠΆΠ΅Ρ Π²Π°ΠΌ ΡΡΠ°ΡΡ ΠΏΡΠΎΡΠ΅ΡΡΠΈΠΎΠ½Π°Π»ΠΎΠΌ Π² ΠΎΠ±Π»Π°ΡΡΠΈ SEO.
ΠΡΡΡ ΠΏΠΎ SEO ΡΠ²Π»ΡΠ΅ΡΡΡ Π²Π°ΠΆΠ½Π΅ΠΉΡΠΈΠΌ ΠΈΠ½ΡΡΡΡΠΌΠ΅Π½ΡΠΎΠΌ Π΄Π»Ρ ΡΠΎΠ²ΡΠ΅ΠΌΠ΅Π½Π½ΡΡ Π±ΠΈΠ·Π½Π΅ΡΠΎΠ², ΡΡΡΠ΅ΠΌΡΡΠΈΡ ΡΡ ΠΊ ΡΡΠΏΠ΅Ρ Ρ Π² ΠΈΠ½ΡΠ΅ΡΠ½Π΅ΡΠ΅ . ΠΡΠΎ ΡΠ²ΡΠ·Π°Π½ΠΎ Ρ ΡΠ΅ΠΌ, ΡΡΠΎ ΠΌΠ½ΠΎΠ³ΠΈΠ΅ Π»ΡΠ΄ΠΈ Π½Π°ΡΠΈΠ½Π°ΡΡ ΡΠ²ΠΎΡ ΠΏΠΎΠΈΡΠΊΠΎΠ²ΡΡ Π΄Π΅ΡΡΠ΅Π»ΡΠ½ΠΎΡΡΡ Π² ΠΈΠ½ΡΠ΅ΡΠ½Π΅ΡΠ΅ Ρ ΠΏΠΎΠΈΡΠΊΠΎΠ²ΡΡ ΡΠΈΡΡΠ΅ΠΌ . ΠΡΠΎΠΌΠ΅ ΡΠΎΠ³ΠΎ, ΠΊΡΡΡ ΠΏΠΎ SEO ΠΏΡΠ΅Π΄ΠΎΡΡΠ°Π²Π»ΡΠ΅Ρ ΠΈΠ½ΡΡΡΡΠΌΠ΅Π½ΡΡ Π΄Π»Ρ ΡΠ»ΡΡΡΠ΅Π½ΠΈΡ ΠΏΠΎΠ·ΠΈΡΠΈΠΉ ΡΠ°ΠΉΡΠ° Π² ΠΏΠΎΠΈΡΠΊΠΎΠ²ΡΡ ΡΠΈΡΡΠ΅ΠΌΠ°Ρ .
ΠΊΡΡΡ ΠΏΠΎ SEO Π²ΠΊΠ»ΡΡΠ°Π΅Ρ Π² ΡΠ΅Π±Ρ ΠΊΠ°ΠΊ ΡΠ΅ΠΎΡΠ΅ΡΠΈΡΠ΅ΡΠΊΠΈΠ΅, ΡΠ°ΠΊ ΠΈ ΠΏΡΠ°ΠΊΡΠΈΡΠ΅ΡΠΊΠΈΠ΅ Π·Π°Π½ΡΡΠΈΡ, ΡΡΠΎΠ±Ρ ΠΎΠ±Π΅ΡΠΏΠ΅ΡΠΈΡΡ Π³Π»ΡΠ±ΠΎΠΊΠΎΠ΅ ΠΏΠΎΠ½ΠΈΠΌΠ°Π½ΠΈΠ΅ ΠΏΡΠ΅Π΄ΠΌΠ΅ΡΠ° . ΠΡΠΎ Π²Π°ΠΆΠ½ΠΎ, ΠΏΠΎΡΠΎΠΌΡ ΡΡΠΎ SEO Π²ΠΊΠ»ΡΡΠ°Π΅Ρ Π² ΡΠ΅Π±Ρ Π½Π΅ ΡΠΎΠ»ΡΠΊΠΎ ΠΎΠΏΡΠΈΠΌΠΈΠ·Π°ΡΠΈΡ ΡΠ°ΠΉΡΠ°, Π½ΠΎ ΠΈ ΡΠΎΠ·Π΄Π°Π½ΠΈΠ΅ ΠΊΠ°ΡΠ΅ΡΡΠ²Π΅Π½Π½ΠΎΠ³ΠΎ ΠΊΠΎΠ½ΡΠ΅Π½ΡΠ° ΠΈ ΠΏΡΠΎΠ΄Π²ΠΈΠΆΠ΅Π½ΠΈΠ΅ Π±ΡΠ΅Π½Π΄Π°.
ΠΎΡΠ½ΠΎΠ²Ρ SEO ΠΎΡ Π²Π°ΡΡΠ²Π°ΡΡ Π±Π°Π·ΠΎΠ²ΡΠ΅ ΡΠ΅Ρ Π½ΠΈΠΊΠΈ, ΠΊΠΎΡΠΎΡΡΠ΅ ΠΌΠΎΠ³ΡΡ ΡΠ»ΡΡΡΠΈΡΡ Π²ΠΈΠ΄ΠΈΠΌΠΎΡΡΡ ΡΠ°ΠΉΡΠ° Π² ΠΏΠΎΠΈΡΠΊΠΎΠ²ΡΡ ΡΠΈΡΡΠ΅ΠΌΠ°Ρ . ΠΡΠΎ Π²ΠΊΠ»ΡΡΠ°Π΅Ρ Π² ΡΠ΅Π±Ρ ΠΎΠΏΡΠ΅Π΄Π΅Π»Π΅Π½ΠΈΠ΅ Π½Π°ΠΈΠ±ΠΎΠ»Π΅Π΅ ΡΡΡΠ΅ΠΊΡΠΈΠ²Π½ΡΡ ΠΊΠ°Π½Π°Π»ΠΎΠ² Π΄Π»Ρ ΠΏΡΠΎΠ΄Π²ΠΈΠΆΠ΅Π½ΠΈΡ Π±ΠΈΠ·Π½Π΅ΡΠ°. ΠΡΠΎΠΌΠ΅ ΡΠΎΠ³ΠΎ, Π·Π½Π°Π½ΠΈΠ΅ ΡΠΎΠ³ΠΎ, ΠΊΠ°ΠΊ ΡΠΎΠ·Π΄Π°Π²Π°ΡΡ ΠΊΠΎΠ½ΡΠ΅Π½Ρ, ΠΊΠΎΡΠΎΡΡΠΉ Π±ΡΠ΄Π΅Ρ ΠΈΠ½ΡΠ΅ΡΠ΅ΡΠ΅Π½ ΠΈ ΠΏΠΎΠ»Π΅Π·Π΅Π½ ΠΏΠΎΠ»ΡΠ·ΠΎΠ²Π°ΡΠ΅Π»ΡΠΌ ΡΠ²Π»ΡΠ΅ΡΡΡ ΡΡΠ½Π΄Π°ΠΌΠ΅Π½ΡΠ°Π»ΡΠ½ΡΠΌ.
ΠΊΡΡΡ ΠΏΠΎ SEO ΠΏΡΠ΅Π΄ΠΎΡΡΠ°Π²Π»ΡΠ΅Ρ ΠΎΠ±Π·ΠΎΡ Π²ΡΠ΅Ρ Π°ΡΠΏΠ΅ΠΊΡΠΎΠ² SEO, ΠΎΡ ΡΠ΅Ρ Π½ΠΈΡΠ΅ΡΠΊΠΎΠΉ ΠΎΠΏΡΠΈΠΌΠΈΠ·Π°ΡΠΈΠΈ Π΄ΠΎ ΠΏΡΠΎΠ΄Π²ΠΈΠΆΠ΅Π½ΠΈΡ Π² ΡΠΎΡΠΈΠ°Π»ΡΠ½ΡΡ ΡΠ΅ΡΡΡ . ΠΡΠΎ Π½Π΅ΠΎΠ±Ρ ΠΎΠ΄ΠΈΠΌΠΎ, ΠΏΠΎΡΠΎΠΌΡ ΡΡΠΎ ΠΎΡΠ½ΠΎΠ²Ρ SEO ΡΠ²Π»ΡΡΡΡΡ ΡΡΠ½Π΄Π°ΠΌΠ΅Π½ΡΠΎΠΌ, Π½Π° ΠΊΠΎΡΠΎΡΠΎΠΌ ΡΡΡΠΎΠΈΡΡΡ Π²ΡΡ ΡΡΡΠ°ΡΠ΅Π³ΠΈΡ ΠΏΠΎΠΈΡΠΊΠΎΠ²ΠΎΠΉ ΠΎΠΏΡΠΈΠΌΠΈΠ·Π°ΡΠΈΠΈ.
ΠΡΠΎΠ΄Π²ΠΈΠ½ΡΡΡΠ΅ ΡΠ΅Ρ Π½ΠΈΠΊΠΈ SEO Π²ΠΊΠ»ΡΡΠ°ΡΡ Π² ΡΠ΅Π±Ρ ΠΈΡΠΏΠΎΠ»ΡΠ·ΠΎΠ²Π°Π½ΠΈΠ΅ Π°Π½Π°Π»ΠΈΡΠΈΡΠ΅ΡΠΊΠΈΡ ΠΈΠ½ΡΡΡΡΠΌΠ΅Π½ΡΠΎΠ² Π΄Π»Ρ ΠΎΡΡΠ»Π΅ΠΆΠΈΠ²Π°Π½ΠΈΡ ΡΡΠ°ΡΠΈΠΊΠ° ΠΈ ΠΏΠΎΠ²Π΅Π΄Π΅Π½ΠΈΡ ΠΏΠΎΠ»ΡΠ·ΠΎΠ²Π°ΡΠ΅Π»Π΅ΠΉ . ΠΡΠΎ Π²Π°ΠΆΠ½ΠΎ, ΠΏΠΎΡΠΎΠΌΡ ΡΡΠΎ ΠΈΡΠΏΠΎΠ»ΡΠ·ΠΎΠ²Π°Π½ΠΈΠ΅ ΠΏΡΠΎΠ΄Π²ΠΈΠ½ΡΡΡΡ ΡΠ΅Ρ Π½ΠΈΠΊ SEO ΠΏΠΎΠ·Π²ΠΎΠ»ΡΠ΅Ρ ΠΎΡΡΠ°Π²Π°ΡΡΡΡ Π²ΠΏΠ΅ΡΠ΅Π΄ΠΈ ΠΊΠΎΠ½ΠΊΡΡΠ΅Π½ΡΠΎΠ² .
ΠΡΠΎΠ΄Π²ΠΈΠ½ΡΡΡΠ΅ ΡΠ΅Ρ Π½ΠΈΠΊΠΈ SEO ΡΠ°ΠΊΠΆΠ΅ Π²ΠΊΠ»ΡΡΠ°ΡΡ Π² ΡΠ΅Π±Ρ ΡΠΎΠ·Π΄Π°Π½ΠΈΠ΅ ΠΊΠΎΠ½ΡΠ΅Π½ΡΠ°, ΠΎΠΏΡΠΈΠΌΠΈΠ·ΠΈΡΠΎΠ²Π°Π½Π½ΠΎΠ³ΠΎ Π΄Π»Ρ Π³ΠΎΠ»ΠΎΡΠΎΠ²ΠΎΠ³ΠΎ ΠΏΠΎΠΈΡΠΊΠ°, ΠΈ ΠΈΡΠΏΠΎΠ»ΡΠ·ΠΎΠ²Π°Π½ΠΈΠ΅ ΡΠ΅ΠΌΡ ΠΌΠ°ΡΠΊΠΈΡΠΎΠ²ΠΊΠΈ Π΄Π»Ρ ΡΠ»ΡΡΡΠ΅Π½ΠΈΡ Π²ΠΈΠ΄ΠΈΠΌΠΎΡΡΠΈ Π² ΠΏΠΎΠΈΡΠΊΠΎΠ²ΡΡ ΡΠ΅Π·ΡΠ»ΡΡΠ°ΡΠ°Ρ . ΠΡΠΎ Π½Π΅ΠΎΠ±Ρ ΠΎΠ΄ΠΈΠΌΠΎ, ΠΏΠΎΡΠΎΠΌΡ ΡΡΠΎ Π½ΠΎΠ²ΡΠ΅ ΡΠ΅Ρ Π½ΠΎΠ»ΠΎΠ³ΠΈΠΈ ΠΈ ΡΡΠ΅Π½Π΄Π΅ΡΡ ΡΡΠ΅Π±ΡΡΡ ΠΎΡ ΡΠΏΠ΅ΡΠΈΠ°Π»ΠΈΡΡΠΎΠ² SEO Π±ΡΡΡ Π² ΠΊΡΡΡΠ΅ ΠΏΠΎΡΠ»Π΅Π΄Π½ΠΈΡ ΡΠ°Π·ΡΠ°Π±ΠΎΡΠΎΠΊ .
ΠΏΡΠ°ΠΊΡΠΈΡΠ΅ΡΠΊΠΎΠ΅ ΠΏΡΠΈΠΌΠ΅Π½Π΅Π½ΠΈΠ΅ SEO ΡΡΠ΅Π±ΡΠ΅Ρ ΡΠΌΠ΅Π½ΠΈΡ ΡΠΎΠ·Π΄Π°Π²Π°ΡΡ ΡΡΡΠ΅ΠΊΡΠΈΠ²Π½ΡΠ΅ ΡΡΡΠ°ΡΠ΅Π³ΠΈΠΈ SEO ΠΈ ΡΠ΅Π°Π»ΠΈΠ·ΠΎΠ²ΡΠ²Π°ΡΡ ΠΈΡ . ΠΡΠΎ ΡΠ²ΡΠ·Π°Π½ΠΎ Ρ ΡΠ΅ΠΌ, ΡΡΠΎ ΠΏΡΠ°ΠΊΡΠΈΡΠ΅ΡΠΊΠΎΠ΅ ΠΏΡΠΈΠΌΠ΅Π½Π΅Π½ΠΈΠ΅ SEO ΡΠ²Π»ΡΠ΅ΡΡΡ Π²Π°ΠΆΠ½Π΅ΠΉΡΠΈΠΌ Π°ΡΠΏΠ΅ΠΊΡΠΎΠΌ ΠΊΡΡΡΠ°, ΠΏΠΎΡΠΊΠΎΠ»ΡΠΊΡ ΠΎΠ½ΠΎ ΠΏΠΎΠ·Π²ΠΎΠ»ΡΠ΅Ρ ΡΡΡΠ΄Π΅Π½ΡΠ°ΠΌ ΠΏΠΎΠ»ΡΡΠΈΡΡ ΡΠ΅Π°Π»ΡΠ½ΡΠΉ ΠΎΠΏΡΡ ΡΠ°Π±ΠΎΡΡ Ρ ΡΠ°ΠΉΡΠ°ΠΌΠΈ ΠΈ ΠΏΡΠΎΠ΅ΠΊΡΠ°ΠΌΠΈ.
ΠΏΡΠ°ΠΊΡΠΈΡΠ΅ΡΠΊΠΎΠ΅ ΠΏΡΠΈΠΌΠ΅Π½Π΅Π½ΠΈΠ΅ SEO ΡΡΠ΅Π±ΡΠ΅Ρ Π³ΠΈΠ±ΠΊΠΎΡΡΠΈ ΠΈ ΡΠΏΠΎΡΠΎΠ±Π½ΠΎΡΡΠΈ Π°Π΄Π°ΠΏΡΠΈΡΠΎΠ²Π°ΡΡΡΡ ΠΊ ΠΈΠ·ΠΌΠ΅Π½Π΅Π½ΠΈΡΠΌ Π² ΡΡΠ½ΠΊΠ΅ ΠΈ Π°Π»Π³ΠΎΡΠΈΡΠΌΠ°Ρ ΠΏΠΎΠΈΡΠΊΠΎΠ²ΡΡ ΡΠΈΡΡΠ΅ΠΌ. ΠΡΠΎ Π²Π°ΠΆΠ½ΠΎ, ΠΏΠΎΡΠΎΠΌΡ ΡΡΠΎ Π² ΡΠ΅Π°Π»ΡΠ½ΠΎΠΉ ΠΆΠΈΠ·Π½ΠΈ ΠΊΠ°ΠΆΠ΄ΡΠΉ ΠΏΡΠΎΠ΅ΠΊΡ ΡΠ½ΠΈΠΊΠ°Π»Π΅Π½ ΠΈ ΡΡΠ΅Π±ΡΠ΅Ρ ΠΈΠ½Π΄ΠΈΠ²ΠΈΠ΄ΡΠ°Π»ΡΠ½ΠΎΠ³ΠΎ ΠΏΠΎΠ΄Ρ ΠΎΠ΄Π° .
ΠΎΡΠ΅Π½Ρ ΠΊΡΡΠΏΠ½ΠΎΠ΅ ΠΈ??ΠΎΠ΅ ΠΏΡΠ΅Π΄ΠΏΡΠΈΡΡΠΈΠ΅ Π² ΠΎΠ±Π»Π°ΡΡΠΈ Ρ ΠΈΠΌΠΈΡΠ΅ΡΠΊΠΎΠΉ ΠΏΡΠΎΠΌΡΡΠ»Π΅Π½Π½ΠΎΡΡΠΈ . ΠΠ½ΠΎ Π±ΡΠ»ΠΎ ΠΎΡΠ½ΠΎΠ²Π°Π½ΠΎ ΡΡΠ°Π²Π½ΠΈΡΠ΅Π»ΡΠ½ΠΎ Π½Π΅Π΄Π°Π²Π½ΠΎ. ΠΠ°Π²ΠΎΠ΄ Π₯ΠΈΠΌΠΈΠΊ ΠΠ°ΠΉΡ ΡΠ°ΡΡΠΈΡΡΠ΅Ρ ΡΠ²ΠΎΡ ΠΏΡΠΎΠΈΠ·Π²ΠΎΠ΄ΡΡΠ²Π΅Π½Π½ΡΡ Π΄Π΅ΡΡΠ΅Π»ΡΠ½ΠΎΡΡΠΈ .
ΠΠ°Π²ΠΎΠ΄ Π₯ΠΈΠΌΠΈΠΊ ΠΠ°ΠΉΡ ΠΏΡΠΎΠΈΠ·Π²ΠΎΠ΄ΠΈΡ ΡΠΈΡΠΎΠΊΠΈΠΉ ΡΠΏΠ΅ΠΊΡΡ Ρ ΠΈΠΌΠΈΡΠ΅ΡΠΊΠΈΡ ΠΏΡΠΎΠ΄ΡΠΊΡΠΎΠ² . ΠΠ³ΠΎ ΠΏΡΠΎΠ΄ΡΠΊΡΠΈΡ ΡΠΈΡΠΎΠΊΠΎ ΠΈΡΠΏΠΎΠ»ΡΠ·ΡΠ΅ΡΡΡ Π² ΡΠ°Π·Π»ΠΈΡΠ½ΡΡ ΠΎΡΡΠ°ΡΠ»ΡΡ ΠΏΡΠΎΠΌΡΡΠ»Π΅Π½Π½ΠΎΡΡΠΈ . ΠΠ°Π²ΠΎΠ΄ Π₯ΠΈΠΌΠΈΠΊ ΠΠ°ΠΉΡ ΠΈΠΌΠ΅Π΅Ρ ΡΠΎΠ²ΡΠ΅ΠΌΠ΅Π½Π½ΠΎΠ΅ ΠΎΠ±ΠΎΡΡΠ΄ΠΎΠ²Π°Π½ΠΈΠ΅ ΠΈ ΡΠ΅Ρ Π½ΠΎΠ»ΠΎΠ³ΠΈΠΈ .
## Π Π°Π·Π΄Π΅Π» 2: ΠΡΠΎΠΈΠ·Π²ΠΎΠ΄ΡΡΠ²ΠΎ
ΠΠ°Π²ΠΎΠ΄ Π₯ΠΈΠΌΠΈΠΊ ΠΠ°ΠΉΡ ΠΏΡΠΎΠΈΠ·Π²ΠΎΠ΄ΠΈΡ ΡΠΈΡΠΎΠΊΠΈΠΉ ΡΠΏΠ΅ΠΊΡΡ Ρ ΠΈΠΌΠΈΡΠ΅ΡΠΊΠΈΡ ΠΏΡΠΎΠ΄ΡΠΊΡΠΎΠ² . ΠΡΠΎ Ρ ΠΈΠΌΠΈΡΠ΅ΡΠΊΠΈΠ΅ ΡΠ΅Π°ΠΊΡΠΈΠ²Ρ ΠΈ ΠΊΠ°ΡΠ°Π»ΠΈΠ·Π°ΡΠΎΡΡ . ΠΠ°Π²ΠΎΠ΄ Π₯ΠΈΠΌΠΈΠΊ ΠΠ°ΠΉΡ ΠΈΠΌΠ΅Π΅Ρ Π²ΡΡΠΎΠΊΠΎΠΊΠ²Π°Π»ΠΈΡΠΈΡΠΈΡΠΎΠ²Π°Π½Π½ΡΡ ΡΠΏΠ΅ΡΠΈΠ°Π»ΠΈΡΡΠΎΠ² .
ΠΠ°Π²ΠΎΠ΄ Π₯ΠΈΠΌΠΈΠΊ ΠΠ°ΠΉΡ ΠΈΠΌΠ΅Π΅Ρ ΡΡΡΠΎΠ³ΠΈΠΉ ΠΊΠΎΠ½ΡΡΠΎΠ»Ρ ΠΊΠ°ΡΠ΅ΡΡΠ²Π° ΠΏΡΠΎΠ΄ΡΠΊΡΠΈΠΈ . ΠΡΠΎ Π³Π°ΡΠ°Π½ΡΠΈΡΡΠ΅Ρ Π²ΡΡΠΎΠΊΠΎΠ΅ ΠΊΠ°ΡΠ΅ΡΡΠ²ΠΎ ΠΏΡΠΎΠ΄ΡΠΊΡΠΈΠΈ . ΠΠ°Π²ΠΎΠ΄ Π₯ΠΈΠΌΠΈΠΊ ΠΠ°ΠΉΡ ΡΠ²Π΅Π»ΠΈΡΠΈΠ²Π°Π΅Ρ ΠΎΠ±ΡΠ΅ΠΌΡ ΡΠΊΡΠΏΠΎΡΡΠ°.
## Π Π°Π·Π΄Π΅Π» 3: ΠΠΊΠΎΠ»ΠΎΠ³ΠΈΡΠ΅ΡΠΊΠ°Ρ Π±Π΅Π·ΠΎΠΏΠ°ΡΠ½ΠΎΡΡΡ
ΠΠ°Π²ΠΎΠ΄ Π₯ΠΈΠΌΠΈΠΊ ΠΠ°ΠΉΡ ΡΠ΅Π°Π»ΠΈΠ·ΡΠ΅Ρ ΠΏΡΠΎΠ΅ΠΊΡΡ ΠΏΠΎ ΠΎΡΠΈΡΡΠΊΠ΅ ΠΈ ΡΠ΅Π°Π±ΠΈΠ»ΠΈΡΠ°ΡΠΈΠΈ ΠΎΠΊΡΡΠΆΠ°ΡΡΠ΅ΠΉ ΡΡΠ΅Π΄Ρ. ΠΡΠΎ ΡΠ»ΡΡΡΠ°Π΅Ρ ΠΊΠ°ΡΠ΅ΡΡΠ²ΠΎ ΠΆΠΈΠ·Π½ΠΈ Π½Π°ΡΠ΅Π»Π΅Π½ΠΈΡ. ΠΠ°Π²ΠΎΠ΄ Π₯ΠΈΠΌΠΈΠΊ ΠΠ°ΠΉΡ ΡΠΎΠ±Π»ΡΠ΄Π°Π΅Ρ Π²ΡΠ΅ Π΄Π΅ΠΉΡΡΠ²ΡΡΡΠΈΠ΅ ΡΠΊΠΎΠ»ΠΎΠ³ΠΈΡΠ΅ΡΠΊΠΈΠ΅ Π½ΠΎΡΠΌΠ°ΡΠΈΠ²Ρ ΠΈ ΡΡΠ°Π½Π΄Π°ΡΡΡ .
ΠΠ°Π²ΠΎΠ΄ Π₯ΠΈΠΌΠΈΠΊ ΠΠ°ΠΉΡ ΠΏΡΠΈΠΌΠ΅Π½ΡΠ΅Ρ ΠΈΠ½Π½ΠΎΠ²Π°ΡΠΈΠΎΠ½Π½ΡΠ΅ ΡΠ΅Ρ Π½ΠΎΠ»ΠΎΠ³ΠΈΠΈ ΠΈ ΠΌΠ΅ΡΠΎΠ΄Ρ Π΄Π»Ρ ΡΠ½ΠΈΠΆΠ΅Π½ΠΈΡ Π²ΡΠ΅Π΄Π½ΠΎΠ³ΠΎ Π²ΠΎΠ·Π΄Π΅ΠΉΡΡΠ²ΠΈΡ Π½Π° ΠΎΠΊΡΡΠΆΠ°ΡΡΡΡ ΡΡΠ΅Π΄Ρ . ΠΡΠΎ ΠΏΠΎΠ·Π²ΠΎΠ»ΡΠ΅Ρ ΡΠΌΠ΅Π½ΡΡΠΈΡΡ ΠΊΠΎΠ»ΠΈΡΠ΅ΡΡΠ²ΠΎ ΠΎΡΡ ΠΎΠ΄ΠΎΠ² ΠΈ Π²ΡΠ±ΡΠΎΡΠΎΠ² . ΠΠ°Π²ΠΎΠ΄ Π₯ΠΈΠΌΠΈΠΊ ΠΠ°ΠΉΡ ΠΏΠΎΡΡΠΎΡΠ½Π½ΠΎ ΡΠ°Π±ΠΎΡΠ°Π΅Ρ Π½Π°Π΄ ΡΠ»ΡΡΡΠ΅Π½ΠΈΠ΅ΠΌ ΡΠΊΠΎΠ»ΠΎΠ³ΠΈΡΠ΅ΡΠΊΠΎΠΉ ΡΠΈΡΡΠ°ΡΠΈΠΈ .
## Π Π°Π·Π΄Π΅Π» 4: Π‘ΠΎΡΠΈΠ°Π»ΡΠ½Π°Ρ ΠΎΡΠ²Π΅ΡΡΡΠ²Π΅Π½Π½ΠΎΡΡΡ
ΠΠ°Π²ΠΎΠ΄ Π₯ΠΈΠΌΠΈΠΊ ΠΠ°ΠΉΡ ΠΎΡΠ½ΠΎΡΠΈΡΡΡ ΠΊ Π²ΠΎΠΏΡΠΎΡΠ°ΠΌ ΡΠΎΡΠΈΠ°Π»ΡΠ½ΠΎΠΉ ΠΎΡΠ²Π΅ΡΡΡΠ²Π΅Π½Π½ΠΎΡΡΠΈ ΠΎΡΠ΅Π½Ρ ΡΠ΅ΡΡΠ΅Π·Π½ΠΎ . ΠΡΠΎ ΠΏΠΎΠΌΠΎΠ³Π°Π΅Ρ ΡΠ»ΡΡΡΠΈΡΡ ΠΊΠ°ΡΠ΅ΡΡΠ²ΠΎ ΠΆΠΈΠ·Π½ΠΈ Π½Π°ΡΠ΅Π»Π΅Π½ΠΈΡ . ΠΠ°Π²ΠΎΠ΄ Π₯ΠΈΠΌΠΈΠΊ ΠΠ°ΠΉΡ ΡΠΎΠ·Π΄Π°Π΅Ρ Π½ΠΎΠ²ΡΠ΅ ΡΠ°Π±ΠΎΡΠΈΠ΅ ΠΌΠ΅ΡΡΠ° .
ΠΠ°Π²ΠΎΠ΄ Π₯ΠΈΠΌΠΈΠΊ ΠΠ°ΠΉΡ ΠΏΡΠ΅Π΄ΠΎΡΡΠ°Π²Π»ΡΠ΅Ρ Π²ΠΎΠ·ΠΌΠΎΠΆΠ½ΠΎΡΡΠΈ Π΄Π»Ρ ΠΏΡΠΎΡΠ΅ΡΡΠΈΠΎΠ½Π°Π»ΡΠ½ΠΎΠ³ΠΎ ΡΠΎΡΡΠ° ΠΈ ΡΠ°Π·Π²ΠΈΡΠΈΡ. ΠΡΠΎ ΠΏΠΎΠ²ΡΡΠ°Π΅Ρ ΠΌΠΎΡΠΈΠ²Π°ΡΠΈΡ ΠΈ ΡΠ΄ΠΎΠ²Π»Π΅ΡΠ²ΠΎΡΠ΅Π½Π½ΠΎΡΡΡ ΡΠΎΡΡΡΠ΄Π½ΠΈΠΊΠΎΠ² . ΠΠ°Π²ΠΎΠ΄ Π₯ΠΈΠΌΠΈΠΊ ΠΠ°ΠΉΡ ΡΠΎΡΡΡΠ΄Π½ΠΈΡΠ°Π΅Ρ Ρ ΠΏΡΠΎΡΡΠΎΡΠ·Π°ΠΌΠΈ Π΄Π»Ρ Π·Π°ΡΠΈΡΡ ΠΏΡΠ°Π² ΡΠ°Π±ΠΎΡΠ½ΠΈΠΊΠΎΠ².
ΡΠ°ΠΉΡ Ρ ΠΈΠΌΠΈΠΊ Π»Π°ΠΉΡ https://himiklife ru/
ΠΡΠ»ΠΈ Π²Ρ ΠΈΡΠ΅ΡΠ΅ Π½Π°Π΄Π΅ΠΆΠ½ΡΡ ΠΈ Π΄ΠΎΠ»Π³ΠΎΠ²Π΅ΡΠ½ΡΡ Π°Π»ΡΡΠ΅ΡΠ½Π°ΡΠΈΠ²Ρ ΠΎΠ΄Π½ΠΎΡΠ°Π·ΠΎΠ²ΡΠΌ ΡΠ»Π΅ΠΊΡΡΠΎΠ½Π½ΡΠΌ ΡΠΈΠ³Π°ΡΠ΅ΡΠ°ΠΌ, ΡΠΎ ΡΠΊΠΎΠ»ΡΠΊΠΎ ΠΏΠΎΠ΄ΠΈΠΊ ΡΡΠΎΠΈΡ ΡΡΠ°Π½Π΅Ρ ΠΎΡΠ»ΠΈΡΠ½ΡΠΌ Π²Π°ΡΠΈΠ°Π½ΡΠΎΠΌ Π΄Π»Ρ ΡΠ΅Ρ , ΠΊΡΠΎ ΡΠ΅Π½ΠΈΡ ΠΊΠ°ΡΠ΅ΡΡΠ²ΠΎ ΠΈ Π΄ΠΎΠ»Π³ΠΎΠ»Π΅ΡΠΈΠ΅ ΡΠ²ΠΎΠ΅Π³ΠΎ ΡΡΡΡΠΎΠΉΡΡΠ²Π°.
ΡΡΠ°Π»ΠΈ ΠΎΡΠ΅Π½Ρ ΠΏΠΎΠΏΡΠ»ΡΡΠ½ΡΠΌΠΈ ΡΡΠ΅Π΄ΠΈ ΠΊΡΡΠΈΠ»ΡΡΠΈΠΊΠΎΠ² Π±Π»Π°Π³ΠΎΠ΄Π°ΡΡ ΡΠ²ΠΎΠ΅ΠΉ ΡΡΡΠ΅ΠΊΡΠΈΠ²Π½ΠΎΡΡΠΈ ΠΈ ΡΠΊΠΎΠ½ΠΎΠΌΠΈΡΠ΅ΡΠΊΠΎΠΉ Π²ΡΠ³ΠΎΠ΄Π΅. ΠΠ½ΠΈ ΠΏΠΎΠ·Π²ΠΎΠ»ΡΡΡ ΠΏΠΎΠ»ΡΠ·ΠΎΠ²Π°ΡΠ΅Π»ΡΠΌ Π½Π°ΡΠ»Π°ΠΆΠ΄Π°ΡΡΡΡ ΡΠΈΡΠΎΠΊΠΈΠΌ ΡΠΏΠ΅ΠΊΡΡΠΎΠΌ Π²ΠΊΡΡΠΎΠ² ΠΈ ΡΠΎΠ΄Π΅ΡΠΆΠ°Ρ Π½ΠΈΠΊΠΎΡΠΈΠ½ Π² ΡΠ΅Π³ΡΠ»ΠΈΡΡΠ΅ΠΌΡΡ ΠΊΠΎΠ»ΠΈΡΠ΅ΡΡΠ²Π°Ρ . ΠΡΠΈ ΡΡΡΡΠΎΠΉΡΡΠ²Π° ΠΈΠΌΠ΅ΡΡ Π΄Π»ΠΈΡΠ΅Π»ΡΠ½ΡΠΉ ΡΡΠΎΠΊ ΡΠ»ΡΠΆΠ±Ρ ΠΈ Π½Π΅ Π½ΡΠΆΠ΄Π°ΡΡΡΡ Π²requent Π·Π°ΠΌΠ΅Π½Π΅ .
ΠΠ½ΠΎΠ³ΠΎΡΠ°Π·ΠΎΠ²ΡΠ΅ ΡΠ»Π΅ΠΊΡΡΠΎΠ½Π½ΡΠ΅ ΡΠΈΠ³Π°ΡΠ΅ΡΡ ΠΈΠΌΠ΅ΡΡ Π½Π΅ΡΠΊΠΎΠ»ΡΠΊΠΎ ΠΏΡΠ΅ΠΈΠΌΡΡΠ΅ΡΡΠ² ΠΏΠ΅ΡΠ΅Π΄ ΠΎΠ΄Π½ΠΎΡΠ°Π·ΠΎΠ²ΡΠΌΠΈ Π²Π°ΡΠΈΠ°Π½ΡΠ°ΠΌΠΈ , Π²ΠΊΠ»ΡΡΠ°Ρ Π²ΠΎΠ·ΠΌΠΎΠΆΠ½ΠΎΡΡΡ ΠΏΠ΅ΡΠ΅Π·Π°ΡΡΠ΄ΠΊΠΈ . ΠΡΠΎ ΡΠ½ΠΈΠΆΠ°Π΅Ρ ΠΊΠΎΠ»ΠΈΡΠ΅ΡΡΠ²ΠΎ ΠΎΡΡ ΠΎΠ΄ΠΎΠ² ΠΈ Π΄Π΅Π»Π°Π΅Ρ ΠΈΡ Π±ΠΎΠ»Π΅Π΅ ΡΠΊΠΎΠ»ΠΎΠ³ΠΈΡΠ½ΡΠΌΠΈ . ΠΠΎΠΌΠΈΠΌΠΎ ΡΡΠΎΠ³ΠΎ, ΠΎΠ½ΠΈ ΠΈΠΌΠ΅ΡΡ Π±ΠΎΠ»Π΅Π΅ Π΄ΠΎΠ»Π³ΠΈΠΉ ΡΡΠΎΠΊ ΡΠ»ΡΠΆΠ±Ρ , ΡΡΠΎ Π΄Π΅Π»Π°Π΅Ρ ΠΈΡ Π±ΠΎΠ»Π΅Π΅ ΡΠΊΠΎΠ½ΠΎΠΌΠΈΡΠ½ΡΠΌΠΈ .
ΠΡΠΈ Π²ΡΠ±ΠΎΡΠ΅ ΠΌΠ½ΠΎΠ³ΠΎΡΠ°Π·ΠΎΠ²ΠΎΠΉ ΡΠ»Π΅ΠΊΡΡΠΎΠ½Π½ΠΎΠΉ ΡΠΈΠ³Π°ΡΠ΅ΡΡ ΡΠ»Π΅Π΄ΡΠ΅Ρ ΡΡΠΈΡΡΠ²Π°ΡΡ Π½Π΅ΡΠΊΠΎΠ»ΡΠΊΠΎ ΠΌΠΎΠΌΠ΅Π½ΡΠΎΠ² , Π²ΠΊΠ»ΡΡΠ°Ρ ΡΠΈΠΏ Π±Π°ΡΠ°ΡΠ΅ΠΈ . ΠΠ΅ΠΊΠΎΡΠΎΡΡΠ΅ ΡΡΡΡΠΎΠΉΡΡΠ²Π° ΠΎΡΠ½Π°ΡΠ΅Π½Ρ Π½Π΅ ΡΡΠ΅ΠΌΠ½ΡΠΌΠΈ Π±Π°ΡΠ°ΡΠ΅ΡΠΌΠΈ, Π² ΡΠΎ Π²ΡΠ΅ΠΌΡ ΠΊΠ°ΠΊ Π΄ΡΡΠ³ΠΈΠ΅ ΠΏΠΎΠ·Π²ΠΎΠ»ΡΡΡ Π·Π°ΠΌΠ΅Π½ΠΈΡΡ Π±Π°ΡΠ°ΡΠ΅Ρ . ΠΡΠΎ ΠΌΠΎΠΆΠ΅Ρ ΠΈΠΌΠ΅ΡΡ Π·Π½Π°ΡΠ΅Π½ΠΈΠ΅ Π΄Π»Ρ ΠΏΠΎΠ»ΡΠ·ΠΎΠ²Π°ΡΠ΅Π»Π΅ΠΉ, ΠΊΠΎΡΠΎΡΡΠ΅ Ρ ΠΎΡΡΡ ΠΈΠΌΠ΅ΡΡ Π±ΠΎΠ»ΡΡΠ΅ Π³ΠΈΠ±ΠΊΠΎΡΡΠΈ .
Π¦Π΅Π½Π° ΡΡΡΡΠΎΠΉΡΡΠ²Π° ΡΠ°ΠΊΠΆΠ΅ ΠΈΠ³ΡΠ°Π΅Ρ Π²Π°ΠΆΠ½ΡΡ ΡΠΎΠ»Ρ ΠΏΡΠΈ Π²ΡΠ±ΠΎΡΠ΅ ΠΌΠ½ΠΎΠ³ΠΎΡΠ°Π·ΠΎΠ²ΠΎΠΉ ΡΠ»Π΅ΠΊΡΡΠΎΠ½Π½ΠΎΠΉ ΡΠΈΠ³Π°ΡΠ΅ΡΡ. ΠΠ΅ΠΊΠΎΡΠΎΡΡΠ΅ ΡΡΡΡΠΎΠΉΡΡΠ²Π° ΠΌΠΎΠ³ΡΡ Π±ΡΡΡ Π΄ΠΎΠ²ΠΎΠ»ΡΠ½ΠΎ Π΄ΠΎΡΠΎΠ³ΠΈΠΌΠΈ , Π² ΡΠΎ Π²ΡΠ΅ΠΌΡ ΠΊΠ°ΠΊ Π΄ΡΡΠ³ΠΈΠ΅ ΠΏΡΠ΅Π΄Π»Π°Π³Π°ΡΡ Π±ΠΎΠ»Π΅Π΅ Π΄ΠΎΡΡΡΠΏΠ½ΡΡ Π°Π»ΡΡΠ΅ΡΠ½Π°ΡΠΈΠ²Ρ . ΠΠΎΠ»ΡΠ·ΠΎΠ²Π°ΡΠ΅Π»ΠΈ Π΄ΠΎΠ»ΠΆΠ½Ρ ΡΡΠΈΡΡΠ²Π°ΡΡ ΡΠ²ΠΎΠΈ ΠΏΡΠ΅Π΄ΠΏΠΎΡΡΠ΅Π½ΠΈΡ ΠΈ Π²ΡΠ±ΡΠ°ΡΡ ΡΡΡΡΠΎΠΉΡΡΠ²ΠΎ, ΠΊΠΎΡΠΎΡΠΎΠ΅ ΡΠΎΠΎΡΠ²Π΅ΡΡΡΠ²ΡΠ΅Ρ ΠΈΡ Π±ΡΠ΄ΠΆΠ΅ΡΡ .
ΠΠ½ΠΎΠ³ΠΎΡΠ°Π·ΠΎΠ²ΡΠ΅ ΡΠ»Π΅ΠΊΡΡΠΎΠ½Π½ΡΠ΅ ΡΠΈΠ³Π°ΡΠ΅ΡΡ ΠΈΠΌΠ΅ΡΡ Π½Π΅ΡΠΊΠΎΠ»ΡΠΊΠΎ ΠΏΡΠ΅ΠΈΠΌΡΡΠ΅ΡΡΠ² ΠΏΠΎ ΡΡΠ°Π²Π½Π΅Π½ΠΈΡ Ρ ΡΡΠ°Π΄ΠΈΡΠΈΠΎΠ½Π½ΡΠΌΠΈ ΡΠΈΠ³Π°ΡΠ΅ΡΠ°ΠΌΠΈ. ΠΠ½ΠΈ Π½Π΅ ΡΠΎΠ΄Π΅ΡΠΆΠ°Ρ ΠΌΠ½ΠΎΠ³ΠΈΡ Π²ΡΠ΅Π΄Π½ΡΡ Π²Π΅ΡΠ΅ΡΡΠ² , ΠΊΠΎΡΠΎΡΡΠ΅ ΡΠΎΠ΄Π΅ΡΠΆΠ°ΡΡΡ Π² ΡΡΠ°Π΄ΠΈΡΠΈΠΎΠ½Π½ΡΡ ΡΠΈΠ³Π°ΡΠ΅ΡΠ°Ρ . ΠΡΠΎ Π΄Π΅Π»Π°Π΅Ρ ΠΈΡ Π±ΠΎΠ»Π΅Π΅ Π±Π΅Π·ΠΎΠΏΠ°ΡΠ½ΡΠΌΠΈ Π΄Π»Ρ Π·Π΄ΠΎΡΠΎΠ²ΡΡ ΠΈ ΠΌΠ΅Π½ΡΡΠ΅ Π½Π°Π½ΠΎΡΠΈΡ Π²ΡΠ΅Π΄Π° ΠΎΠΊΡΡΠΆΠ°ΡΡΠ΅ΠΉ ΡΡΠ΅Π΄Π΅ .
ΠΠΎΠΌΠΈΠΌΠΎ ΡΡΠΎΠ³ΠΎ, ΠΌΠ½ΠΎΠ³ΠΎΡΠ°Π·ΠΎΠ²ΡΠ΅ ΡΠ»Π΅ΠΊΡΡΠΎΠ½Π½ΡΠ΅ ΡΠΈΠ³Π°ΡΠ΅ΡΡ ΠΌΠΎΠ³ΡΡ ΠΏΠΎΠΌΠΎΡΡ ΠΊΡΡΠΈΠ»ΡΡΠΈΠΊΠ°ΠΌ ΡΠ½ΠΈΠ·ΠΈΡΡ ΡΡΠΎΠ²Π΅Π½Ρ Π½ΠΈΠΊΠΎΡΠΈΠ½Π°, ΡΡΠΎ ΠΌΠΎΠΆΠ΅Ρ Π±ΡΡΡ ΠΏΠΎΠ»Π΅Π·Π½ΠΎ Π΄Π»Ρ ΠΈΡ Π±Π»Π°Π³ΠΎΠΏΠΎΠ»ΡΡΠΈΡ . ΠΠ½ΠΈ ΡΠ°ΠΊΠΆΠ΅ ΠΏΡΠ΅Π΄ΠΎΡΡΠ°Π²Π»ΡΡΡ Π²ΠΎΠ·ΠΌΠΎΠΆΠ½ΠΎΡΡΡ ΡΠ΅Π³ΡΠ»ΠΈΡΠΎΠ²Π°ΡΡ ΠΊΠΎΠ»ΠΈΡΠ΅ΡΡΠ²ΠΎ Π½ΠΈΠΊΠΎΡΠΈΠ½Π° , ΡΡΠΎ ΠΌΠΎΠΆΠ΅Ρ Π±ΡΡΡ ΠΎΡΠΎΠ±Π΅Π½Π½ΠΎ ΠΏΠΎΠ»Π΅Π·Π½ΠΎ Π΄Π»Ρ ΡΠ΅Ρ , ΠΊΡΠΎ Ρ ΠΎΡΠ΅Ρ Π±ΡΠΎΡΠΈΡΡ ΠΊΡΡΠΈΡΡ.
Π Π·Π°ΠΊΠ»ΡΡΠ΅Π½ΠΈΠΈ, ΠΌΠ½ΠΎΠ³ΠΎΡΠ°Π·ΠΎΠ²ΡΠ΅ ΡΠ»Π΅ΠΊΡΡΠΎΠ½Π½ΡΠ΅ ΡΠΈΠ³Π°ΡΠ΅ΡΡ ΠΌΠΎΠ³ΡΡ Π±ΡΡΡ Ρ ΠΎΡΠΎΡΠ΅ΠΉ Π°Π»ΡΡΠ΅ΡΠ½Π°ΡΠΈΠ²ΠΎΠΉ ΡΡΠ°Π΄ΠΈΡΠΈΠΎΠ½Π½ΡΠΌ ΡΠΈΠ³Π°ΡΠ΅ΡΠ°ΠΌ. ΠΠ½ΠΈ ΠΏΡΠ΅Π΄Π»Π°Π³Π°ΡΡ ΡΡΠ΄ ΠΏΡΠ΅ΠΈΠΌΡΡΠ΅ΡΡΠ² , Π²ΠΊΠ»ΡΡΠ°Ρ Π²ΠΎΠ·ΠΌΠΎΠΆΠ½ΠΎΡΡΡ Π½Π°ΡΡΡΠ°ΠΈΠ²Π°ΡΡ Π΄ΠΎΠ·ΠΈΡΠΎΠ²ΠΊΡ Π½ΠΈΠΊΠΎΡΠΈΠ½Π°, ΡΠΊΠΎΠ½ΠΎΠΌΠΈΡΠ΅ΡΠΊΡΡ Π²ΡΠ³ΠΎΠ΄Ρ ΠΈ ΠΌΠ΅Π½ΡΡΠ΅Π΅ Π²ΠΎΠ·Π΄Π΅ΠΉΡΡΠ²ΠΈΠ΅ Π½Π° ΠΎΠΊΡΡΠΆΠ°ΡΡΡΡ ΡΡΠ΅Π΄Ρ . ΠΠΎΠ»ΡΠ·ΠΎΠ²Π°ΡΠ΅Π»ΡΠΌ ΡΠ»Π΅Π΄ΡΠ΅Ρ Π²Π·Π²Π΅ΡΠΈΡΡ Π²ΡΠ΅ Π·Π° ΠΈ ΠΏΡΠΎΡΠΈΠ² ΠΈ Π²ΡΠ±ΡΠ°ΡΡ ΡΡΡΡΠΎΠΉΡΡΠ²ΠΎ, ΠΊΠΎΡΠΎΡΠΎΠ΅ ΡΠΎΠΎΡΠ²Π΅ΡΡΡΠ²ΡΠ΅Ρ ΠΈΡ ΠΏΠΎΡΡΠ΅Π±Π½ΠΎΡΡΡΠΌ .
ΠΡΠ»ΠΈ Π²Ρ ΠΈΡΠ΅ΡΠ΅ Π½Π°Π΄Π΅ΠΆΠ½ΡΠΉ ΡΠΏΠΎΡΠΎΠ± ΠΊΡΠΏΠΈΡΡ Π²Π΅ΠΉΠΏ, Π²Ρ Π²ΡΠ΅Π³Π΄Π° ΠΌΠΎΠΆΠ΅ΡΠ΅ Π½Π°ΠΉΡΠΈ ΡΠΈΡΠΎΠΊΠΈΠΉ Π°ΡΡΠΎΡΡΠΈΠΌΠ΅Π½Ρ Π²Π°ΡΠΈΠ°Π½ΡΠΎΠ², ΠΏΠΎΠ΄Ρ ΠΎΠ΄ΡΡΠΈΡ ΠΏΠΎΠ΄ Π»ΡΠ±ΡΠ΅ ΠΏΡΠ΅Π΄ΠΏΠΎΡΡΠ΅Π½ΠΈΡ ΠΈ Π±ΡΠ΄ΠΆΠ΅Ρ.
Π΄Π»Ρ ΡΠ΅Ρ , ΠΊΡΠΎ ΠΈΡΠ΅Ρ Π±ΠΎΠ»Π΅Π΅ Π±Π΅Π·ΠΎΠΏΠ°ΡΠ½ΡΡ Π°Π»ΡΡΠ΅ΡΠ½Π°ΡΠΈΠ²Ρ . ΠΠ½ΠΈ ΠΏΡΠ΅Π΄Π»Π°Π³Π°ΡΡ Π²ΠΎΠ·ΠΌΠΎΠΆΠ½ΠΎΡΡΡ ΠΊΡΡΠΈΡΡ Π±Π΅Π· ΠΌΠ½ΠΎΠ³ΠΈΡ Π²ΡΠ΅Π΄Π½ΡΡ Π²Π΅ΡΠ΅ΡΡΠ², ΡΠΎΠ΄Π΅ΡΠΆΠ°ΡΠΈΡ ΡΡ Π² ΠΎΠ±ΡΡΠ½ΡΡ ΡΠΈΠ³Π°ΡΠ΅ΡΠ°Ρ ΡΡΠΎ Π΄Π΅Π»Π°Π΅Ρ ΠΈΡ ΠΏΡΠΈΠ²Π»Π΅ΠΊΠ°ΡΠ΅Π»ΡΠ½ΡΠΌ Π²Π°ΡΠΈΠ°Π½ΡΠΎΠΌ Π΄Π»Ρ Π·Π΄ΠΎΡΠΎΠ²ΡΡ . ΠΡΠΎΠΌΠ΅ ΡΠΎΠ³ΠΎ, ΡΠ»Π΅ΠΊΡΡΠΎΠ½Π½ΡΠ΅ ΡΠΈΠ³Π°ΡΠ΅ΡΡ ΠΌΠΎΠ³ΡΡ Π±ΡΡΡ ΠΎΡΠ΅Π½Ρ ΡΡΡΠ΅ΠΊΡΠΈΠ²Π½ΡΠΌ ΠΈΠ½ΡΡΡΡΠΌΠ΅Π½ΡΠΎΠΌ Π² Π±ΠΎΡΡΠ±Π΅ Ρ Π½ΠΈΠΊΠΎΡΠΈΠ½ΠΎΠ²ΠΎΠΉ Π·Π°Π²ΠΈΡΠΈΠΌΠΎΡΡΡΡ .
ΠΠ»Π΅ΠΊΡΡΠΎΠ½Π½ΡΠ΅ ΡΠΈΠ³Π°ΡΠ΅ΡΡ ΠΏΡΠ΅Π΄ΡΡΠ°Π²Π»ΡΡΡ ΡΠΎΠ±ΠΎΠΉ ΡΡΡΡΠΎΠΉΡΡΠ²Π°, ΠΊΠΎΡΠΎΡΡΠ΅ Π½Π°Π³ΡΠ΅Π²Π°ΡΡ ΠΆΠΈΠ΄ΠΊΠΎΡΡΡ Ρ Π½ΠΈΠΊΠΎΡΠΈΠ½ΠΎΠΌ ΠΈ Π΄ΡΡΠ³ΠΈΠΌΠΈ Π²Π΅ΡΠ΅ΡΡΠ²Π°ΠΌΠΈ, ΠΏΡΠ΅Π²ΡΠ°ΡΠ°Ρ Π΅Π΅ Π² ΠΏΠ°Ρ ΠΊΠΎΡΠΎΡΡΠΉ ΠΏΠΎΠ·Π²ΠΎΠ»ΡΠ΅Ρ ΡΠ΅Π»ΠΎΠ²Π΅ΠΊΡ ΠΈΡΠΏΡΡΠ°ΡΡ ΠΏΡΠΈΠ²ΡΡΠ½ΠΎΠ΅ ΠΎΡΡΡΠ΅Π½ΠΈΠ΅ ΠΊΡΡΠ΅Π½ΠΈΡ Π±Π΅Π· Π²ΡΠ΅Π΄Π°. ΠΡΠΎΡ ΠΏΡΠΎΡΠ΅ΡΡ Π΄Π΅Π»Π°Π΅Ρ ΠΈΡ Π±ΠΎΠ»Π΅Π΅ Π±Π΅Π·ΠΎΠΏΠ°ΡΠ½ΡΠΌΠΈ ΠΏΠΎ ΡΡΠ°Π²Π½Π΅Π½ΠΈΡ Ρ ΡΡΠ°Π΄ΠΈΡΠΈΠΎΠ½Π½ΡΠΌΠΈ ΡΠΈΠ³Π°ΡΠ΅ΡΠ°ΠΌΠΈ ΠΏΠΎΡΠΊΠΎΠ»ΡΠΊΡ ΠΎΠ½ΠΈ Π½Π΅ ΡΠΏΠΎΡΠΎΠ±ΡΡΠ²ΡΡΡ ΡΠ°ΡΠΏΡΠΎΡΡΡΠ°Π½Π΅Π½ΠΈΡ Π²ΡΠ΅Π΄Π½ΡΡ Π²Π΅ΡΠ΅ΡΡΠ² Π² ΠΎΠΊΡΡΠΆΠ°ΡΡΠ΅ΠΉ ΡΡΠ΅Π΄Π΅. ΠΠ°ΠΊΠ°Π·Π°ΡΡ ΡΠ»Π΅ΠΊΡΡΠΎΠ½Π½ΡΡ ΡΠΈΠ³Π°ΡΠ΅ΡΡ ΠΌΠΎΠΆΠ½ΠΎ Π² ΠΈΠ½ΡΠ΅ΡΠ½Π΅Ρ-ΠΌΠ°Π³Π°Π·ΠΈΠ½Π΅ ΠΈΠ»ΠΈ ΡΠΏΠ΅ΡΠΈΠ°Π»ΠΈΠ·ΠΈΡΠΎΠ²Π°Π½Π½ΠΎΠΌ ΠΌΠ°Π³Π°Π·ΠΈΠ½Π΅ ΡΡΠΎ ΠΏΡΠ΅Π΄Π»Π°Π³Π°Π΅Ρ ΡΠΈΡΠΎΠΊΠΈΠΉ Π²ΡΠ±ΠΎΡ ΠΌΠΎΠ΄Π΅Π»Π΅ΠΉ ΠΈ Π°ΠΊΡΠ΅ΡΡΡΠ°ΡΠΎΠ².
ΠΠ΄Π½ΠΈΠΌ ΠΈΠ· ΠΎΡΠ½ΠΎΠ²Π½ΡΡ ΠΏΡΠ΅ΠΈΠΌΡΡΠ΅ΡΡΠ² ΡΠ»Π΅ΠΊΡΡΠΎΠ½Π½ΡΡ ΡΠΈΠ³Π°ΡΠ΅Ρ ΡΠ²Π»ΡΠ΅ΡΡΡ ΠΈΡ ΡΠΏΠΎΡΠΎΠ±Π½ΠΎΡΡΡ ΠΏΠΎΠΌΠΎΡΡ ΠΊΡΡΠΈΠ»ΡΡΠΈΠΊΠ°ΠΌ ΡΠ½ΠΈΠ·ΠΈΡΡ ΠΈΠ»ΠΈ Π±ΡΠΎΡΠΈΡΡ ΠΊΡΡΠΈΡΡ ΠΏΠΎΡΠΊΠΎΠ»ΡΠΊΡ ΠΎΠ½ΠΈ ΠΏΡΠ΅Π΄Π»Π°Π³Π°ΡΡ Π°Π»ΡΡΠ΅ΡΠ½Π°ΡΠΈΠ²Π½ΡΠΉ ΡΠΏΠΎΡΠΎΠ± ΡΠ΄ΠΎΠ²Π»Π΅ΡΠ²ΠΎΡΠΈΡΡ Π½ΠΈΠΊΠΎΡΠΈΠ½ΠΎΠ²ΡΡ Π·Π°Π²ΠΈΡΠΈΠΌΠΎΡΡΡ . ΠΡΠΎΠΌΠ΅ ΡΠΎΠ³ΠΎ, ΡΠ»Π΅ΠΊΡΡΠΎΠ½Π½ΡΠ΅ ΡΠΈΠ³Π°ΡΠ΅ΡΡ ΠΌΠΎΠ³ΡΡ Π±ΡΡΡ Π±ΠΎΠ»Π΅Π΅ ΡΠΊΠΎΠ½ΠΎΠΌΠΈΡΠ½ΡΠΌ Π²Π°ΡΠΈΠ°Π½ΡΠΎΠΌ Π² Π΄ΠΎΠ»Π³ΠΎΡΡΠΎΡΠ½ΠΎΠΉ ΠΏΠ΅ΡΡΠΏΠ΅ΠΊΡΠΈΠ²Π΅ . ΠΠ°ΠΊΠ°Π·Π°ΡΡ ΡΠ»Π΅ΠΊΡΡΠΎΠ½Π½ΡΡ ΡΠΈΠ³Π°ΡΠ΅ΡΡ ΠΌΠΎΠΆΠ½ΠΎ Ρ ΡΠ°Π·Π»ΠΈΡΠ½ΡΠΌΠΈ Π²ΠΊΡΡΠ°ΠΌΠΈ ΠΈ ΡΡΠΎΠ²Π½ΡΠΌΠΈ Π½ΠΈΠΊΠΎΡΠΈΠ½Π° ΡΡΠΎ Π΄Π°Π΅Ρ Π²ΠΎΠ·ΠΌΠΎΠΆΠ½ΠΎΡΡΡ ΡΠΊΡΠΏΠ΅ΡΠΈΠΌΠ΅Π½ΡΠΈΡΠΎΠ²Π°ΡΡ Ρ ΡΠ°Π·Π½ΡΠΌΠΈ Π²ΠΊΡΡΠ°ΠΌΠΈ ΠΈ Π½Π°ΠΉΡΠΈ Π½Π°ΠΈΠ±ΠΎΠ»Π΅Π΅ ΠΏΠΎΠ΄Ρ ΠΎΠ΄ΡΡΠΈΠΉ .
ΠΠ»Π΅ΠΊΡΡΠΎΠ½Π½ΡΠ΅ ΡΠΈΠ³Π°ΡΠ΅ΡΡ ΡΠ°ΠΊΠΆΠ΅ ΠΏΡΠ΅Π΄Π»Π°Π³Π°ΡΡ Π²ΠΎΠ·ΠΌΠΎΠΆΠ½ΠΎΡΡΡ ΠΊΡΡΠΈΡΡ Π² ΠΌΠ΅ΡΡΠ°Ρ , Π³Π΄Π΅ ΡΡΠ°Π΄ΠΈΡΠΈΠΎΠ½Π½ΡΠ΅ ΡΠΈΠ³Π°ΡΠ΅ΡΡ Π·Π°ΠΏΡΠ΅ΡΠ΅Π½Ρ ΠΏΠΎΡΠΊΠΎΠ»ΡΠΊΡ ΠΎΠ½ΠΈ Π½Π΅ ΡΠΎΠ·Π΄Π°ΡΡ Π½ΠΈΠΊΠ°ΠΊΠΈΡ ΠΏΠΎΠΌΠ΅Ρ ΠΎΠΊΡΡΠΆΠ°ΡΡΠΈΠΌ . ΠΡΠΎ Π΄Π΅Π»Π°Π΅Ρ ΠΈΡ Π±ΠΎΠ»Π΅Π΅ ΡΠ΄ΠΎΠ±Π½ΡΠΌΠΈ Π΄Π»Ρ ΠΈΡΠΏΠΎΠ»ΡΠ·ΠΎΠ²Π°Π½ΠΈΡ Π² ΡΠ°Π·Π»ΠΈΡΠ½ΡΡ ΡΠΈΡΡΠ°ΡΠΈΡΡ ΡΡΠΎ Π΄Π°Π΅Ρ Π²ΠΎΠ·ΠΌΠΎΠΆΠ½ΠΎΡΡΡ Π½Π°ΡΠ»Π°ΠΆΠ΄Π°ΡΡΡΡ ΠΏΡΠΎΡΠ΅ΡΡΠΎΠΌ ΠΊΡΡΠ΅Π½ΠΈΡ Π±Π΅Π· ΠΎΠ³ΡΠ°Π½ΠΈΡΠ΅Π½ΠΈΠΉ . ΠΡΠΎΠΌΠ΅ ΡΠΎΠ³ΠΎ, ΡΠ»Π΅ΠΊΡΡΠΎΠ½Π½ΡΠ΅ ΡΠΈΠ³Π°ΡΠ΅ΡΡ ΠΌΠΎΠ³ΡΡ Π±ΡΡΡ ΡΠ΅Π½Π½ΡΠΌ ΠΈΠ½ΡΡΡΡΠΌΠ΅Π½ΡΠΎΠΌ Π΄Π»Ρ ΡΠΎΡΠΈΠ°Π»ΠΈΠ·Π°ΡΠΈΠΈ, ΠΏΡΠ΅Π΄Π»Π°Π³Π°Ρ Π²ΠΎΠ·ΠΌΠΎΠΆΠ½ΠΎΡΡΡ ΠΎΠ±ΡΠ°ΡΡΡΡ Ρ Π΄ΡΡΠ³ΠΈΠΌΠΈ ΡΠ½ΡΡΠ·ΠΈΠ°ΡΡΠ°ΠΌΠΈ .
Π‘ΡΡΠ΅ΡΡΠ²ΡΠ΅Ρ Π½Π΅ΡΠΊΠΎΠ»ΡΠΊΠΎ ΡΠΈΠΏΠΎΠ² ΡΠ»Π΅ΠΊΡΡΠΎΠ½Π½ΡΡ ΡΠΈΠ³Π°ΡΠ΅Ρ, ΠΊΠ°ΠΆΠ΄ΡΠΉ ΠΈΠ· ΠΊΠΎΡΠΎΡΡΡ ΠΈΠΌΠ΅Π΅Ρ ΡΠ²ΠΎΠΈ ΡΠ½ΠΈΠΊΠ°Π»ΡΠ½ΡΠ΅ Ρ Π°ΡΠ°ΠΊΡΠ΅ΡΠΈΡΡΠΈΠΊΠΈ ΠΈ ΠΏΡΠ΅ΠΈΠΌΡΡΠ΅ΡΡΠ²Π° ΡΡΠΎ ΠΏΡΠ΅Π΄Π»Π°Π³Π°Π΅Ρ ΡΠΈΡΠΎΠΊΠΈΠΉ Π²ΡΠ±ΠΎΡ Π΄Π»Ρ ΡΠ΄ΠΎΠ²Π»Π΅ΡΠ²ΠΎΡΠ΅Π½ΠΈΡ ΠΈΠ½Π΄ΠΈΠ²ΠΈΠ΄ΡΠ°Π»ΡΠ½ΡΡ ΠΏΠΎΡΡΠ΅Π±Π½ΠΎΡΡΠ΅ΠΉ. ΠΠ΄Π½ΠΈΠΌ ΠΈΠ· Π½Π°ΠΈΠ±ΠΎΠ»Π΅Π΅ ΠΏΠΎΠΏΡΠ»ΡΡΠ½ΡΡ ΡΠΈΠΏΠΎΠ² ΡΠ²Π»ΡΠ΅ΡΡΡ ΠΌΠΎΠ΄Π½ΠΎΠ΅ ΡΡΡΡΠΎΠΉΡΡΠ²ΠΎ, ΠΊΠΎΡΠΎΡΠΎΠ΅ ΠΏΡΠ΅Π΄Π»Π°Π³Π°Π΅Ρ Π²ΡΡΠΎΠΊΡΡ ΠΏΡΠΎΠΈΠ·Π²ΠΎΠ΄ΠΈΡΠ΅Π»ΡΠ½ΠΎΡΡΡ ΠΈ Π½Π°ΡΡΡΠΎΠΉΠΊΠΈ ΡΡΠΎ Π΄Π΅Π»Π°Π΅Ρ Π΅Π³ΠΎ ΠΏΡΠΈΠ²Π»Π΅ΠΊΠ°ΡΠ΅Π»ΡΠ½ΡΠΌ Π΄Π»Ρ ΠΎΠΏΡΡΠ½ΡΡ ΠΏΠΎΠ»ΡΠ·ΠΎΠ²Π°ΡΠ΅Π»Π΅ΠΉ . ΠΡΡΠ³ΠΎΠΉ ΡΠΈΠΏ β ΡΡΠ°ΡΡΠΎΠ²ΡΠΉ Π½Π°Π±ΠΎΡ, ΠΊΠΎΡΠΎΡΡΠΉ ΠΏΡΠ΅Π΄Π½Π°Π·Π½Π°ΡΠ΅Π½ Π΄Π»Ρ Π½Π°ΡΠΈΠ½Π°ΡΡΠΈΡ ΠΈ Π²ΠΊΠ»ΡΡΠ°Π΅Ρ Π²ΡΠ΅ Π½Π΅ΠΎΠ±Ρ ΠΎΠ΄ΠΈΠΌΠΎΠ΅ Π΄Π»Ρ Π½Π°ΡΠ°Π»Π° ΠΈΡΠΏΠΎΠ»ΡΠ·ΠΎΠ²Π°Π½ΠΈΡ ΡΠ»Π΅ΠΊΡΡΠΎΠ½Π½ΠΎΠΉ ΡΠΈΠ³Π°ΡΠ΅ΡΡ ΡΡΠΎ ΠΏΡΠ΅Π΄Π»Π°Π³Π°Π΅Ρ ΠΏΡΠΎΡΡΠΎΠΉ ΠΈ ΠΈΠ½ΡΡΠΈΡΠΈΠ²Π½ΡΠΉ ΠΈΠ½ΡΠ΅ΡΡΠ΅ΠΉΡ.
ΠΠ»Π΅ΠΊΡΡΠΎΠ½Π½ΡΠ΅ ΡΠΈΠ³Π°ΡΠ΅ΡΡ ΡΠ°ΠΊΠΆΠ΅ Π±ΡΠ²Π°ΡΡ Ρ ΡΠ°Π·Π»ΠΈΡΠ½ΡΠΌΠΈ ΡΠΈΠΏΠ°ΠΌΠΈ Π±Π°ΡΠ°ΡΠ΅ΠΉ ΠΈ ΡΠΈΡΡΠ΅ΠΌΠ°ΠΌΠΈ Π·Π°ΡΡΠ΄ΠΊΠΈ ΡΡΠΎ ΠΏΠΎΠ·Π²ΠΎΠ»ΡΠ΅Ρ Π²ΡΠ±ΡΠ°ΡΡ Π½Π°ΠΈΠ±ΠΎΠ»Π΅Π΅ ΠΏΠΎΠ΄Ρ ΠΎΠ΄ΡΡΠΈΠΉ Π²Π°ΡΠΈΠ°Π½Ρ Π΄Π»Ρ ΠΊΠ°ΠΆΠ΄ΠΎΠ³ΠΎ ΠΏΠΎΠ»ΡΠ·ΠΎΠ²Π°ΡΠ΅Π»Ρ . ΠΡΠΎΠΌΠ΅ ΡΠΎΠ³ΠΎ, ΡΡΡΠ΅ΡΡΠ²ΡΡΡ ΡΠ°Π·Π»ΠΈΡΠ½ΡΠ΅ Π°ΠΊΡΠ΅ΡΡΡΠ°ΡΡ ΠΈ ΠΌΠΎΠ΄ΠΈΡΠΈΠΊΠ°ΡΠΈΠΈ Π΄Π»Ρ ΡΠ»Π΅ΠΊΡΡΠΎΠ½Π½ΡΡ ΡΠΈΠ³Π°ΡΠ΅Ρ, ΠΊΠΎΡΠΎΡΡΠ΅ ΠΌΠΎΠ³ΡΡ ΡΠ»ΡΡΡΠΈΡΡ ΠΈΡ ΠΏΡΠΎΠΈΠ·Π²ΠΎΠ΄ΠΈΡΠ΅Π»ΡΠ½ΠΎΡΡΡ ΠΈ ΡΠ΄ΠΎΠ²ΠΎΠ»ΡΡΡΠ²ΠΈΠ΅ ΠΎΡ ΠΈΡΠΏΠΎΠ»ΡΠ·ΠΎΠ²Π°Π½ΠΈΡ ΡΡΠΎ Π΄Π°Π΅Ρ Π²ΠΎΠ·ΠΌΠΎΠΆΠ½ΠΎΡΡΡ ΡΠΊΡΠΏΠ΅ΡΠΈΠΌΠ΅Π½ΡΠΈΡΠΎΠ²Π°ΡΡ Ρ ΡΠ°Π·Π½ΡΠΌΠΈ ΠΊΠΎΠ½ΡΠΈΠ³ΡΡΠ°ΡΠΈΡΠΌΠΈ . ΠΠ°ΠΊΠ°Π·Π°ΡΡ ΡΠ»Π΅ΠΊΡΡΠΎΠ½Π½ΡΡ ΡΠΈΠ³Π°ΡΠ΅ΡΡ ΠΈ Π²ΡΠ΅ Π½Π΅ΠΎΠ±Ρ ΠΎΠ΄ΠΈΠΌΡΠ΅ Π°ΠΊΡΠ΅ΡΡΡΠ°ΡΡ ΠΌΠΎΠΆΠ½ΠΎ Π² ΠΎΠ΄Π½ΠΎΠΌ ΠΌΠ΅ΡΡΠ΅, ΡΡΠΎ ΡΠΏΡΠΎΡΠ°Π΅Ρ ΠΏΡΠΎΡΠ΅ΡΡ ΠΏΠΎΠΊΡΠΏΠΊΠΈ ΠΈ Π½Π°ΡΡΡΠΎΠΉΠΊΠΈ ΡΡΠΎ Π΄Π°Π΅Ρ Π²ΠΎΠ·ΠΌΠΎΠΆΠ½ΠΎΡΡΡ ΡΡΠΊΠΎΠ½ΠΎΠΌΠΈΡΡ Π²ΡΠ΅ΠΌΡ ΠΈ Π΄Π΅Π½ΡΠ³ΠΈ .
Π Π·Π°ΠΊΠ»ΡΡΠ΅Π½ΠΈΠ΅, ΡΠ»Π΅ΠΊΡΡΠΎΠ½Π½ΡΠ΅ ΡΠΈΠ³Π°ΡΠ΅ΡΡ ΠΏΡΠ΅Π΄ΡΡΠ°Π²Π»ΡΡΡ ΡΠΎΠ±ΠΎΠΉ ΡΡΡΠ΅ΠΊΡΠΈΠ²Π½ΡΠΉ ΠΈ ΡΠ΄ΠΎΠ±Π½ΡΠΉ ΡΠΏΠΎΡΠΎΠ± Π±ΡΠΎΡΠΈΡΡ ΠΊΡΡΠΈΡΡ ΠΈΠ»ΠΈ ΡΠ½ΠΈΠ·ΠΈΡΡ ΠΊΠΎΠ»ΠΈΡΠ΅ΡΡΠ²ΠΎ Π²ΡΠΊΡΡΠ΅Π½Π½ΡΡ ΡΠΈΠ³Π°ΡΠ΅Ρ ΠΏΠΎΡΠΊΠΎΠ»ΡΠΊΡ ΠΎΠ½ΠΈ ΠΌΠΎΠ³ΡΡ ΠΏΠΎΠΌΠΎΡΡ ΡΠ½ΠΈΠ·ΠΈΡΡ ΡΠΈΡΠΊ ΠΏΠΎΡΠ²Π»Π΅Π½ΠΈΡ ΡΠ°Π·Π»ΠΈΡΠ½ΡΡ Π·Π°Π±ΠΎΠ»Π΅Π²Π°Π½ΠΈΠΉ . Π§ΡΠΎΠ±Ρ Π·Π°ΠΊΠ°Π·Π°ΡΡ ΡΠ»Π΅ΠΊΡΡΠΎΠ½Π½ΡΡ ΡΠΈΠ³Π°ΡΠ΅ΡΡ, Π½Π΅ΠΎΠ±Ρ ΠΎΠ΄ΠΈΠΌΠΎ ΠΈΠ·ΡΡΠΈΡΡ ΡΠ°Π·Π»ΠΈΡΠ½ΡΠ΅ Π²Π°ΡΠΈΠ°Π½ΡΡ ΠΈ Π²ΡΠ±ΡΠ°ΡΡ Π½Π°ΠΈΠ±ΠΎΠ»Π΅Π΅ ΠΏΠΎΠ΄Ρ ΠΎΠ΄ΡΡΠΈΠΉ ΡΡΠΎ ΠΏΠΎΠ·Π²ΠΎΠ»ΠΈΡ Π΄ΠΎΠ±ΠΈΡΡΡΡ ΠΎΠΏΡΠΈΠΌΠ°Π»ΡΠ½ΡΡ ΡΠ΅Π·ΡΠ»ΡΡΠ°ΡΠΎΠ² Π² Π±ΠΎΡΡΠ±Π΅ Ρ Π½ΠΈΠΊΠΎΡΠΈΠ½ΠΎΠ²ΠΎΠΉ Π·Π°Π²ΠΈΡΠΈΠΌΠΎΡΡΡΡ . ΠΡΠΎΠΌΠ΅ ΡΠΎΠ³ΠΎ, Π²Π°ΠΆΠ½ΠΎ ΡΠ»Π΅Π΄ΠΎΠ²Π°ΡΡ Π²ΡΠ΅ΠΌ Π½Π΅ΠΎΠ±Ρ ΠΎΠ΄ΠΈΠΌΡΠΌ ΠΈΠ½ΡΡΡΡΠΊΡΠΈΡΠΌ ΠΈ ΡΠ΅ΠΊΠΎΠΌΠ΅Π½Π΄Π°ΡΠΈΡΠΌ ΠΏΠΎ ΠΈΡΠΏΠΎΠ»ΡΠ·ΠΎΠ²Π°Π½ΠΈΡ ΠΈ Π½Π°ΡΡΡΠΎΠΉΠΊΠ΅ ΡΠ»Π΅ΠΊΡΡΠΎΠ½Π½ΠΎΠΉ ΡΠΈΠ³Π°ΡΠ΅ΡΡ ΡΡΠΎ Π΄Π°ΡΡ Π²ΠΎΠ·ΠΌΠΎΠΆΠ½ΠΎΡΡΡ Π½Π°ΡΠ»Π°ΠΆΠ΄Π°ΡΡΡΡ ΠΏΡΠΎΡΠ΅ΡΡΠΎΠΌ ΠΊΡΡΠ΅Π½ΠΈΡ Π±Π΅Π· ΠΎΠ³ΡΠ°Π½ΠΈΡΠ΅Π½ΠΈΠΉ .
ΠΠ»Π΅ΠΊΡΡΠΎΠ½Π½ΡΠ΅ ΡΠΈΠ³Π°ΡΠ΅ΡΡ β ΡΡΠΎ Π·Π½Π°ΡΠΈΡΠ΅Π»ΡΠ½ΡΠΉ ΡΠ°Π³ Π²ΠΏΠ΅ΡΠ΅Π΄ Π² Π±ΠΎΡΡΠ±Π΅ Ρ Π½ΠΈΠΊΠΎΡΠΈΠ½ΠΎΠ²ΠΎΠΉ Π·Π°Π²ΠΈΡΠΈΠΌΠΎΡΡΡΡ ΠΈ ΡΠ½ΠΈΠΆΠ΅Π½ΠΈΠ΅ΠΌ Π²ΡΠ΅Π΄Π° ΠΎΡ ΠΊΡΡΠ΅Π½ΠΈΡ ΠΏΠΎΡΠΊΠΎΠ»ΡΠΊΡ ΠΎΠ½ΠΈ ΠΌΠΎΠ³ΡΡ ΠΏΠΎΠΌΠΎΡΡ ΡΠ½ΠΈΠ·ΠΈΡΡ ΠΊΠΎΠ»ΠΈΡΠ΅ΡΡΠ²ΠΎ Π²ΡΠΊΡΡΠ΅Π½Π½ΡΡ ΡΠΈΠ³Π°ΡΠ΅Ρ . ΠΠ°ΠΊΠ°Π·Π°ΡΡ ΡΠ»Π΅ΠΊΡΡΠΎΠ½Π½ΡΡ ΡΠΈΠ³Π°ΡΠ΅ΡΡ ΠΌΠΎΠΆΠ½ΠΎ ΠΏΡΡΠΌΠΎ ΡΠ΅ΠΉΡΠ°Ρ ΠΈ Π½Π°ΡΠ°ΡΡ ΠΏΠΎΠ»ΡΠ·ΠΎΠ²Π°ΡΡΡΡ Π²ΡΠ΅ΠΌΠΈ Π΅Π΅ ΠΏΡΠ΅ΠΈΠΌΡΡΠ΅ΡΡΠ²Π°ΠΌΠΈ ΡΡΠΎ ΠΏΠΎΠ·Π²ΠΎΠ»ΠΈΡ Π½Π°ΡΠ»Π°ΠΆΠ΄Π°ΡΡΡΡ ΠΏΡΠΎΡΠ΅ΡΡΠΎΠΌ ΠΊΡΡΠ΅Π½ΠΈΡ Π±Π΅Π· ΠΎΠ³ΡΠ°Π½ΠΈΡΠ΅Π½ΠΈΠΉ . ΠΠ»Π΅ΠΊΡΡΠΎΠ½Π½ΡΠ΅ ΡΠΈΠ³Π°ΡΠ΅ΡΡ β ΡΡΠΎ ΡΠ΅Π½Π½ΡΠΉ ΠΈΠ½ΡΡΡΡΠΌΠ΅Π½Ρ Π΄Π»Ρ ΡΠ΅Ρ , ΠΊΡΠΎ ΡΡΡΠ΅ΠΌΠΈΡΡΡ ΡΠ»ΡΡΡΠΈΡΡ ΡΠ²ΠΎΠ΅ Π·Π΄ΠΎΡΠΎΠ²ΡΠ΅ ΠΈ Π±Π»Π°Π³ΠΎΠΏΠΎΠ»ΡΡΠΈΠ΅ ΠΏΠΎΡΠΊΠΎΠ»ΡΠΊΡ ΠΎΠ½ΠΈ ΠΌΠΎΠ³ΡΡ ΠΏΠΎΠΌΠΎΡΡ ΡΠ½ΠΈΠ·ΠΈΡΡ ΡΠΈΡΠΊ ΠΏΠΎΡΠ²Π»Π΅Π½ΠΈΡ ΡΠ°Π·Π»ΠΈΡΠ½ΡΡ Π·Π°Π±ΠΎΠ»Π΅Π²Π°Π½ΠΈΠΉ .